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HubSpot Data Hub AI-Powered Data Management Made Simple
Sep 5, 2025

HubSpot Data Hub: AI-Powered Data Management Made Simple

Jill Schneider
HubSpot Data Hub

HubSpot’s Operations Hub has evolved into the new Data Hub, and it’s more than just a rebrand. Data Hub unifies and centralizes your marketing, sales, and service data on one platform — now enhanced with integrated AI-powered tools. These features...

INBOUND25: The Biggest HubSpot Release of the Year
Sep 3, 2025

INBOUND25: The Biggest HubSpot Release of the Year

Desiree Landa
HubSpot, INBOUND25

INBOUND25 is here and you know what that means, so is HubSpot's biggest product release of the year! If you thought the Spring Spotlight was overwhelming, wait until you see whats rolling out this week. Maybe take these updates one at a time. A week...

Automating Data Hygiene With HubSpot Data Hub
Sep 3, 2025

Automating Data Hygiene With HubSpot Data Hub [+Examples]

Jill Schneider
Data, Data Management, HubSpot Data Hub

Dirty data makes all your marketing efforts cloudy. It allows for skewed numbers and estimations. So why do we keep dealing with dirty data? Because there's no efficient way to clean it and then keep it clean (or is there?). HubSpot Data Hub was...

From Tactical Chaos to Strategic RevOps: Which Stage Are You In?
Aug 21, 2025

From Tactical Chaos to Strategic RevOps: Which Stage Are You In?

Desiree Landa
RevOps

You know that moment when everything looks fine on the surface, but underneath, your teams are scrambling? Marketing passes leads to sales with little context. Sales closes a deal, but customer success doesn’t hear about it until the onboarding...

How to Prepare for INBOUND25: Your San Francisco Roadmap
Aug 18, 2025

How to Prepare for INBOUND25: Your San Francisco Roadmap

Desiree Landa
INBOUND25

INBOUND is always a highlight of the year for marketers, sales pros, and business leaders. This year, though, no one knows quite what to expect. The event is packing up from Boston and heading west to San Francisco’s Moscone Center from September...

From First Click to Closed Deal: A Lead Nurture Framework for RevOps
Jul 21, 2025

From First Click to Closed Deal: A Lead Nurture Framework for RevOps

Mallory Fetchu
Inbound Marketing, Lead Nurturing, RevOps

If your inbound leads are stalling or going dark, you likely don’t have a marketing problem. You have a handoff problem.Inbound marketing attracts attention and sparks interest, but that momentum gets lost when there’s no RevOps strategy in place to...

5 Lead Management Strategies That Power Your Inbound and RevOps Goals
Jul 21, 2025

5 Lead Management Strategies That Power Your Inbound and RevOps Goals

Desiree Landa
Lead Generation, Lead Nurturing, RevOps

Inbound marketing doesn’t work in a vacuum. And neither does lead management. If your marketing team is generating leads but they aren’t converting into pipeline, revenue, or reliable reporting, the issue likely isn’t your traffic. It’s the...

Salesforce to HubSpot Migration Success Story Mission Driven Finance
Jul 21, 2025

Salesforce to HubSpot Migration Success Story: Mission Driven Finance

Jill Schneider
HubSpot, Salesforce

The Client

Mission Driven Finance® is a private impact asset management firm based in San Diego, California, founded in 2016 by David Lynn and Lauren Grattan. As a Certified B Corporation, Mission Driven Finance® is committed to building a financial...

B2B Healthcare Marketing: Proven Lead Gen & Paid Media Tactics
Jul 16, 2025

B2B Healthcare Marketing: Proven Lead Gen & Paid Media Tactics

Desiree Landa
Lead Generation, Paid Media, healthcare

Healthcare marketers don’t have it easy. Between compliance concerns, complex buying committees, and sales cycles that feel more like marathons than sprints, generating qualified leads can feel like pushing a boulder uphill—with one hand tied behind...

Go-To-Market Strategy 101 Build a Launch Plan That Drives Growth
Jul 14, 2025

Go-To-Market Strategy 101: Build a Launch Plan That Drives Growth

Jill Schneider

Whether you're launching a new product, entering a new market, or repositioning your services, a well-built Go-To-Market (GTM) strategy can be the difference between traction and tumble. But too often, GTM is treated as a quick checklist or a...

How Inbound Marketing Builds Trust — and Drives Real Growth
Jul 10, 2025

How Inbound Marketing Builds Trust and Drives Real Growth

Jill Schneider
Inbound Marketing

There's no way around it, we are bombarded with ads, emails, and pop-ups at every turn. The result? Interruptive marketing is losing its edge. People don’t want to be sold to; they want to be understood. That’s where inbound marketing changes the...

Avoid These Common Paid Media Mistakes in B2B Healthcare Marketing
Jun 23, 2025

Avoid These Common Paid Media Mistakes in B2B Healthcare Marketing

Dustin Brackett
Paid Media, healthcare

Ever feel like your competitors are reading a secret marketing playbook you never got a copy of? You’re not alone if you are having these questions run through the mental playlist in your head:Are you curious about what your competition is doing to...

HubSpot Spring 2025 Spotlight: Key Updates and What They Mean for You
Jun 12, 2025

HubSpot Spring 2025 Spotlight: Key Updates and What They Mean for You

Jill Schneider
HubSpot

If you’ve been around HubSpot long enough, you know they rarely release updates that don’t shake things up. Their Spring 2025 Spotlight features are no exception—and our team’s already been digging into them to see what’s worth your attention and...

25 RevOps Stats that Prove Alignment Drives Growth
Jun 2, 2025

25 RevOps Stats that Prove Alignment Drives Growth

Jill Schneider
RevOps

If you’re still treating revenue as a one-department job, you’re leaving growth on the table.

How a Global Events Brand Rebuilt Its Pipeline With Inbound Strategy
May 22, 2025

How a Global Events Brand Rebuilt Its Pipeline With Inbound Strategy

Mallory Fetchu
Inbound Marketing, Case Study

A global corporate events agency had a strong reputation in the industry. Their team delivered high-caliber experiences for enterprise clients in pharma, franchising, and tech. But strong client work doesn’t always translate to strong inbound...

The Real Reason SaaS Adoption Breaks Down Inside Sales Teams
May 21, 2025

Why SaaS Adoption Breaks Down—and How RevOps Can Fix It

Desiree Landa
SaaS Marketing, RevOps

CRM tools are supposed to make sales teams more efficient. So why does adoption always feel like pulling teeth?In SaaS organizations, tool fatigue, unclear expectations, and misaligned processes create a perfect storm that kills momentum before it...

Project C.U.R.E. Levels Up Marketing Operations with HIVE Strategy
May 16, 2025

How Project C.U.R.E. Streamlined Ops with HubSpot + RevOps Strategy

Desiree Landa
Marketing Strategy, Case Study, RevOps

When a global nonprofit like Project C.U.R.E. is juggling multiple platforms, disconnected data, and time-strapped teams, it becomes clear that technology alone won’t solve the problem. What’s needed is a strategy that connects people, systems, and...

How Digital Strategy Can Help Charter Schools Recruit and Retain Staff
Apr 30, 2025

How Digital Strategy Can Help Charter Schools Recruit and Retain Staff

Desiree Landa
Education Marketing

Charter schools aren’t just facing a staffing challenge—they’re in a full-blown hiring crisis.

While school leaders scramble to fill open roles, most of the focus stays on job boards, teacher pipelines, and retention bonuses. But let’s reframe that....

What’s Holding Back B2B Healthcare Marketing (And How to Fix It)
Apr 22, 2025

What’s Holding Back B2B Healthcare Marketing (And How to Fix It)

Jill Schneider
Marketing, healthcare

If you're in B2B healthcare marketing, you already know—it’s no walk in the park. Between strict compliance rules, complex buyer journeys, and rising ad costs, getting your message in front of the right decision-makers is a full-time job. And...

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI
Apr 16, 2025

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI

Desiree Landa
Case Study, SaaS Marketing

Want to 6x your web traffic? Increase conversions by 85%? Generate hundreds of inbound demos?These companies did it—and they didn’t get there with cookie-cutter tactics or guesswork. They partnered with a team that knows SaaS, understands the...

The Origin Story of Supered Buzzy
Apr 9, 2025

The Origin Story of Supered Buzzy

Dustin Brackett
HubSpot Onboarding

Every superhero has an origin story. Some are bitten by radioactive spiders. Others fall from distant galaxies or are forged in the fires of adversity. And then there’s Buzzy — the curious, clever, and relentless little bee who transformed from a...

How to Leverage Parent Advocacy to Boost Enrollment and Reputation
Mar 27, 2025

How to Leverage Parent Advocacy to Boost Enrollment and Reputation

Desiree Landa
Enrollment Marketing

School marketing strategies often focus on digital ads, social media campaigns, and community events. While these are valuable, one of the most effective enrollment drivers is often overlooked—word-of-mouth marketing.

Parents trust other parents. A...

How to Scale Your B2B SaaS Business Without Blowing Your Budget
Mar 25, 2025

How to Scale Your B2B SaaS Business Without Blowing Your Budget

Desiree Landa
Marketing Strategy, SaaS Marketing

Scaling a B2B SaaS company isn’t just about generating more leads—it’s about attracting the right leads in a way that’s both cost-effective and repeatable. Too many companies rely on expensive paid acquisition strategies that create short-term...

From Reviews to Results: How to Make Feedback Work for Your Business
Mar 20, 2025

From Reviews to Results: How to Make Feedback Work for Your Business

Desiree Landa
Customer Reviews, Brand Sentiment

Let’s be real—customer feedback can feel like a rollercoaster. One minute, you’re celebrating a five-star review, and the next, you’re staring at a not-so-glowing comment about a missing feature or slow response time. But here’s the secret: every...

Maximize Your Healthcare Ad Spend.
Mar 4, 2025

Why Paid Media Is a Must for Healthcare Organizations

Becky Smetak
Digital Advertising, Paid Media, healthcare

Today, healthcare organizations can’t afford to sit on the sidelines when it comes to marketing and paid media. Patients aren’t just searching for doctors–they’re searching for answers. . With 5% of all Google searches being health-related, it's...

How Charter Schools Can Use Content to Drive Enrollment
Feb 27, 2025

How Charter Schools Can Use Content to Drive Enrollment

Desiree Landa
Content Marketing, Education Marketing

Families researching K-12 education options don’t start by calling schools or attending open houses. They start with Google searches, social media deep dives, and online reviews. If your charter school isn’t showing up in those searches, you’re...

Stronger Strategies, Healthier Results: Diagnose & Optimize Your Healthcare Marketing Today.
Feb 25, 2025

Is Your Healthcare Marketing Strategy Healthy? Here’s How to Tell

Desiree Landa
healthcare

A strong marketing strategy doesn’t just exist—it works. It attracts the right audience, builds trust, and drives measurable growth. But how do you know if yours is doing its job?

B2B healthcare companies invest a ton of time and money into digital...

Click here to learn about the evolution of downloadable content.
Feb 18, 2025

The Future of Downloadable Content: Adapt or Get Left Behind

Desiree Landa
Content Marketing

Not too long ago, offering a downloadable eBook or white paper was the ultimate lead generation move. Slap a form in front of it, capture some emails, and boom—marketing success. But the way people consume content has changed drastically. Audiences...

Recover Stronger: SaaS Marketing Strategies for Rebuilding Trust After a Data Breach
Feb 11, 2025

Data Breach Recovery: SaaS Marketing Strategies That Work

Desiree Landa
SaaS Marketing, Data

Data breaches are every SaaS company’s worst nightmare – and for good reason. In 2024 alone, breaches surged by 490%, impacting over a billion individuals globally in the first half of the year. These incidents don’t just compromise data; they...

How A Comprehensive Email Marketing Strategy Increased Engagement
Jan 29, 2025

How A Comprehensive Email Marketing Strategy Increased Engagement

Desiree Landa
Case Study, healthcare

When PaySpan approached HIVE Strategy in 2022, they had a clear challenge: their email marketing efforts weren’t delivering the results they needed. Despite being a leader in healthcare financial transactions, PaySpan’s Patient Financial Engagement...

Top School Marketing & Education Strategies to Boost Student Enrollment
Jan 23, 2025

Top School Marketing & Education Strategies to Boost Student Enrollment

Desiree Landa
Education Marketing, Enrollment Marketing

The K-12 education space is undergoing a transformation. Over the past five years, district public schools have lost almost 1.8 million students, painting a challenging picture for traditional public education. At the same time, charter schools have...

Digital Marketing Tools: How to Leverage HubSpot AI as a Content Tool
Jan 20, 2025

Digital Marketing Tools: How to Leverage HubSpot AI as a Content Tool

Evan Burns
Content Creation, Content Marketing, AI

Now more than ever before, artificial intelligence (AI) is transforming the way businesses operate, including how they approach content creation. The question isn't whether AI has a place in content creation; rather, it's about how we can use AI to...

SaaS Marketing vs. Traditional Marketing: Understanding the Difference
Jan 9, 2025

SaaS Marketing vs. Traditional Marketing: Understanding the Difference

Desiree Landa
Inbound Marketing, Digital Marketing, SaaS Marketing

Marketing strategies are always evolving—this is no secret. But the gap between SaaS marketing and traditional marketing is bigger than the gap between the New Orleans Saints and the Kansas City Chiefs in a lopsided playoff game. While both aim to...

Why Paid Media Is Non-Negotiable for Brands in 2025
Dec 18, 2024

Why Paid Media Is Non-Negotiable for Brands in 2025

Becky Smetak
Paid Media

Paid media isn’t just growing—it’s booming. With global spending on ads expected to hit $272 billion in 2025, it’s clear that brands are doubling down on these platforms to drive results. But it’s not just about pouring money into ads; it’s about...

Accelerating Lead Generation: The Success Story of BOLT ON Technology
Dec 5, 2024

Accelerating Lead Generation: The Success Story of BOLT ON Technology

Desiree Landa
Case Study, SaaS Marketing

Independent auto repair shops rely on more than just tools and expertise to keep customers coming back. They need efficient, engaging ways to communicate with customers, manage operations, and deliver on promises, which is exactly where BOLT ON...

Understanding Breeze: Intelligence, Agents, and Copilot Explained
Nov 14, 2024

Understanding Breeze: Intelligence, Agents, and Copilot Explained

Desiree Landa
HubSpot, AI

Unveiled at INBOUND24, HubSpot's new AI suite, Breeze, has generated plenty of buzz—and plenty of questions. With three powerful components—Breeze Intelligence, Breeze Agents, and Breeze Copilot—this suite aims to streamline customer engagement,...

The Importance of Setting SMART Marketing Goals [+ Examples]
Nov 11, 2024

The Importance of Setting SMART Marketing Goals [+ Examples]

Jill Schneider
Marketing Goals

Approximately 20 percent of small businesses fail within the first year, according to the Bureau of Labor Statistics. [1] By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have...

Why Content and SEO Are Still Vital in the Age of AI
Nov 8, 2024

Why Content and SEO Are Still Vital in the Age of AI

Mallory Fetchu
SEO, Content Marketing, AI

Lately, I’ve been hearing a growing concern from clients: “Is content even relevant anymore? Everyone’s using AI like ChatGPT for research, so doesn’t that make Google – and by extension, SEO – obsolete?”It’s a great question and speaks to the...

Optimize SaaS Marketing: Subscription Models That Drive Growth
Nov 5, 2024

Optimize SaaS Marketing: Subscription Models That Drive Growth

Desiree Landa
Marketing Strategy, SaaS Marketing

SaaS companies are known for making software more accessible, scalable, and user-friendly. But behind every shiny interface and streamlined onboarding is a pricing model that can make or break a company. Pricing in SaaS isn’t one-size-fits-all—it’s...

Learn how data and HubSpot drove a 50% lead generation boost for Vista College Prep.
Oct 30, 2024

Creating a Winning School Enrollment Marketing Strategy with Data

Desiree Landa
Education Marketing, Enrollment Marketing

Since its founding in 2013, Vista College Prep has been a beacon of excellence for students in Phoenix, Arizona. The network of five elementary and middle schools serves a predominantly low-income population, offering high-performing public and free...

5 School Marketing Tips to Increase Enrollment
Oct 24, 2024

5 School Marketing Tips to Increase Enrollment

Desiree Landa
Education Marketing, Enrollment Marketing

Boosting enrollment in education today isn’t just about putting up flyers or knocking on doors—it’s about outsmarting the competition, making sure your school doesn’t fade into the background. With parents and students having more options than ever,...

Understanding the Click to Cancel Rule: Impact on the SaaS Industry
Oct 21, 2024

Understanding the Click to Cancel Rule: Impact on the SaaS Industry

Desiree Landa
SaaS Marketing

Hold onto your keyboards, the "Click to Cancel" rule has entered the chat, and it’s shaking up the subscription service game like never before. Designed to simplify the often-frustrating task of canceling subscriptions, this rule is here to remind...

From Underperforming to Unstoppable: Insight Assurance's SEO Upgrade
Oct 16, 2024

From Underperforming to Unstoppable: Insight Assurance's SEO Upgrade

Desiree Landa
SEO, Case Study

Every company dreams of a website that works as hard as their team. But what happens when your website is stuck in the shadows, and potential customers can't find you? For Insight Assurance, the challenge wasn't offering top-tier compliance services...

Touchpoints: Whats the Magic Number to Increase Conversions?
Oct 11, 2024

Touchpoints: Whats the Magic Number to Increase Conversions?

Desiree Landa
Lead Conversion

In the enchanting world of marketing, converting leads into loyal customers is the ultimate quest. Picture it: a bustling marketplace filled with eager customers and vibrant stalls showcasing the best of what you offer. But here’s the million-dollar...

Negative Brand Sentiment: Using It for Growth Opportunities
Sep 13, 2024

Negative Brand Sentiment: Using It for Growth Opportunities

Dustin Brackett
Branding, Brand Sentiment, MarketingGrader.ai

No matter how successful businesses are, they will naturally experience their fair share of ups and downs. Brand owners and business stakeholders count on positive feedback and repeat customers to carry them through the lean times. However, it's how...

8 Innovative Ways to Utilize Chatbots [Updated]
Sep 11, 2024

[Updated] 8 Innovative Ways to Utilize Chatbots

Jill Schneider
HubSpot, Chatbot

This blog post was originally published on August 4, 2020, and has been updated with new information on September 11, 2024

Technology has changed the way that consumers engage with companies. Consumers are doing their own research, interacting with...

Content Hub AI Tools to Transform Content Management and Optimization
Sep 6, 2024

Content Hub AI Tools to Transform Content Management and Optimization

Jill Schneider
Content Hub

HubSpot's Content Hub integrates advanced AI tools designed to streamline and optimize your content management processes. These functionalities help content creators manage, analyze, and optimize content more efficiently, leading to a more effective...

Commerce Hub AI Tools to Elevate E-Commerce and Sales Operations
Aug 27, 2024

Commerce Hub AI Tools to Elevate E-Commerce and Sales Operations

Jill Schneider
Commerce Hub

HubSpot's Commerce Hub integrates advanced AI tools designed to streamline and optimize your e-commerce operations. These functionalities help e-commerce teams manage, analyze, and enhance the entire sales process, leading to more efficient and...

The Art and Science of a Data-Driven Marketing Strategy
Aug 26, 2024

The Art and Science of a Data-Driven Marketing Strategy

Brittany Glasscock
Marketing Strategy, Data

As a self-proclaimed data nerd passionate about all things numbers, the world of data-driven marketing is like a playground to me. Picture combining the joy of uncovering hidden insights with the power to transform your marketing game.

Sales Hub AI Tools to Supercharge Your Sales Processes
Aug 23, 2024

Sales Hub AI Tools to Supercharge Your Sales Processes

Jill Schneider
Sales Hub

HubSpot's Sales Hub incorporates cutting-edge AI tools designed to streamline and optimize your sales processes. These AI functionalities enable sales teams to work more efficiently, understand prospects better, and close deals faster. At HIVE...

Revolutionizing Inbound Marketing with HubSpot's AI Tools: Best Practice Guide
Aug 5, 2024

Revolutionizing Inbound Marketing with HubSpot's AI Tools: Best Practice Guide

Jill Schneider
AI

HubSpot has again revolutionized the inbound marketing industry with the strategic incorporation of AI tools into its platform, setting a new standard for automation and efficiency. By integrating AI across its various hubs, HubSpot enables...

Competitor Analysis How to Master the Art of Market Intelligence
Jul 22, 2024

Competitor Analysis: How to Master the Art of Market Intelligence

Desiree Landa
Competition Analysis, MarketingGrader.ai

Competitor analysis is not just about stalking your rivals on LinkedIn (although that can be fun). It's about understanding their strategies, strengths, and weaknesses to outmaneuver them. This detective work helps uncover hidden opportunities and ...

Six Lead Generation Magnets to Supercharge Your Marketing Strategy
Jul 19, 2024

Six Lead Generation Magnets to Supercharge Your Marketing Strategy

Desiree Landa
Lead Generation, Marketing Strategy

Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...

Digital Marketing Agencies and AI: How Can They Work Together?
Jun 19, 2024

Digital Marketing Agencies and AI: How Can They Work Together?

Jill Schneider
Digital Marketing, AI

Author David De Cremer and Chess Grandmaster Garry Kasparov answered the following question in a Harvard Business Review article: Will smart machines replace human workers? Their answer was, "Probably not. People and AI both bring different...

How To Generate A Blog Post Utilizing HubSpot AI In 10 Minutes Or Less
Jun 17, 2024

How To Generate A Blog Post Utilizing HubSpot AI In 10 Minutes Or Less

Desiree Landa
Content Marketing, How to Use HubSpot, AI

I stumbled upon a YouTube video claiming that writing a blog post using AI in just 10 minutes was achievable. Being a digital marketer and content writer myself, this intrigued me. However, after watching the video, I was far from impressed. The...

How to Build a HubSpot AI Chatbot for Your Website that People Will Love
Jun 3, 2024

How to Build a HubSpot AI Chatbot for Your Website that People Will Love

Evan Burns
HubSpot, Chatbot, AI

You know that feeling when you land on a website and can't find what you're looking for? Maybe the navigation is confusing, or you just can't get a straight answer to your question. It's frustrating, right? That's where chatbots come in. These smart...

Core Components of an Effective Inbound Marketing Campaign
May 27, 2024

Core Components of an Effective Inbound Marketing Campaign

Evan Burns
Inbound Marketing, Digital Marketing

Remember the days of obnoxious cold calls and spam emails shoved in your face? Those interruptive "BUY! BUY! BUY!" tactics did nothing but alienate potential customers. Thankfully, a smarter, customer-centric approach to marketing has emerged - one...

From Chaos to Clarity: Exploring the New HubSpot Service Hub
May 23, 2024

From Chaos to Clarity: Exploring the New HubSpot Service Hub

Desiree Landa
HubSpot, Service Hub

Remember the days when customer service was a never-ending game of phone tag with call centers halfway across the globe? Reps were hired to do one thing: close tickets, often without the tools they needed to truly help customers. Customer...

Content Hub: Discover the Strength of a HubSpot AI-Powered CMS
May 22, 2024

Content Hub: Discover the Strength of a HubSpot AI-Powered CMS

Jill Schneider
Content Creation

The timing on this was perfect enough to leave us—especially content writers—wondering if this was a late April Fool’s joke. A hub explicitly created for content writers that are word wizards of the marketing teams? It was also curious that this...

Post-Launch Essentials for Website Success [+Examples to Implement]
May 9, 2024

Post-Launch Essentials for Website Success [+Examples to Implement]

Evan Burns
Website Redesign, Website Optimization

Launching a new website marks a significant step forward for any business, filled with anticipation and promise. However, the momentum shouldn't stall after the launch. A new website requires continuous effort to ensure it remains relevant, secure,...

How to Master Website Optimization & Boost Your Online Presence
May 1, 2024

How to Master Website Optimization & Boost Your Online Presence

Desiree Landa
Website Tips, Website Analytics, Website Optimization

Your website isn't just a virtual storefront—it's your digital ambassador, your 24/7 sales rep, and your ticket to online success. But here's the kicker: if your website isn't performing at its peak, you could be missing out on valuable...

Leveraging HubSpot Certifications for Marketing and Sales Success
Apr 30, 2024

Leveraging HubSpot Certifications for Marketing and Sales Success

Evan Burns
HubSpot, HubSpot Certifications

As we reflect on HubSpot's Certification Week, it's important to understand the value placed on acquiring HubSpot Certifications. Not only does HubSpot support organizations that foster education and entrepreneurship by donating with each...

5 SEO Tips You Can Easily Implement Today
Apr 22, 2024

5 SEO Tips You Can Easily Implement Today

Desiree Landa
SEO

In the era of the internet, where countless websites compete for attention, SEO is your secret weapon for standing out in the crowd. It's the backstage magic that transforms your website from a wallflower into the belle of the ball, attracting both...

AI Marketing Strategies: Essential Dos and Don'ts
Apr 10, 2024

AI Marketing Strategies: Essential Dos and Don'ts

Evan Burns
Marketing Strategy, AI

Artificial intelligence (AI) is turning digital marketing upside down, promising to totally remake how brands interact with customers. In today's world, AI's ability to improve customer experiences and streamline operations is unmatched. For any...

Is HubSpot worth it?
Mar 27, 2024

Is HubSpot Worth It? [Updated]

Jill Schneider
HubSpot

HubSpot is a comprehensive software platform for Marketing, Sales, Customer Service, Operations, and Content Management Systems. Each Hub comes with a plethora of tools and features you can start using right out of the box, which is why HubSpot...

A Quick Guide to Conducting a HubSpot Audit
Mar 1, 2024

A Quick Guide to Conducting a HubSpot Audit

Kate Marsh
HubSpot Audit

What comes to mind when you hear the word “vintage”? You might think of old records, black and white photos, or maybe even fantastic clothes, but what you might not think of are all of the old, forgotten items in your HubSpot account. 

Common HubSpot Migration Mistakes to Avoid
Feb 23, 2024

Common HubSpot Migration Mistakes to Avoid

Mallory Fetchu
HubSpot

Migrating to HubSpot can be a transformative step for your business, promising a consolidated platform for marketing, sales, and customer service. However, this journey comes with its share of challenges. In this article, we'll look at the seven...

Best Practices: Migrating from WordPress to HubSpot CMS
Jan 12, 2024

Best Practices: Migrating from WordPress to HubSpot CMS

Evan Burns
WordPress, HubSpot CMS

Migrating a WordPress website to HubSpot CMS is an intricate yet crucial project, especially for those who have successfully climbed the ranks of Google's SERPs. This task demands meticulous attention to detail and a strategic approach to avoid any...

Getting Started with HubSpot: A Buyer's Roadmap for Success
Jan 9, 2024

Getting Started with HubSpot: A Buyer's Roadmap for Success

Evan Burns
HubSpot, How to Use HubSpot

Integrating HubSpot into your business strategy is a transformative decision. HubSpot offers a comprehensive set of tools for enhancing your marketing, sales, and customer service efforts. This guide delves into the essentials of HubSpot, providing...

Lead Scoring: Cracking the Code to Customer Acquisition
Dec 14, 2023

Lead Scoring: Cracking the Code to Customer Acquisition

Desiree Landa
Lead Scoring

If you've ever felt like decoding your cat's mood was easier than understanding lead scoring, you're not alone. Fear not, because in this blog, we're unraveling the mysteries of lead scoring with the finesse of a detective solving a murder mystery,...

The Roles of Inbound Marketing vs. Digital Marketing
Dec 6, 2023

The Roles of Inbound Marketing vs. Digital Marketing

Evan Burns
Inbound Marketing, Digital Marketing

Understanding the nuances between different strategies is crucial for businesses aiming to thrive in the digital age. Two terms frequently discussed in marketing circles are "inbound marketing" and "digital marketing." While they may seem similar,...

Common Problems HubSpot Audits Uncover and Solutions to Fix Them
Dec 4, 2023

Common Problems HubSpot Audits Uncover and Solutions to Fix Them

Jill Schneider
HubSpot Audit

HubSpot. It's like the Swiss Army knife in the world of digital marketing — super handy with a tool for just about everything. Whether it’s wrangling your marketing, streamlining sales, or keeping customer service on point, HubSpot’s got your back....

Best Practices for a Successful HubSpot Data Migration
Dec 1, 2023

Best Practices for a Successful HubSpot Data Migration

Jill Schneider
HubSpot

The role of a comprehensive CRM and marketing solutions is more critical than ever today. HubSpot, standing at the forefront of this arena, offers a dynamic range of tools designed to streamline customer relationship management, marketing...

Nov 20, 2023

INBOUND23: Insights from a Speaker

Dustin Brackett
Market Like A Human

INBOUND23 was a different experience for us this year. While this was my seventh (gasp) INBOUND and we always make a point to be there, taking as many people from the team as we can, this year was a different beast. Traditionally, INBOUND is an...

5 Creative Ways to Use HubDB for Dynamic Content
Nov 3, 2023

5 Creative Ways to Use HubDB for Dynamic Content

Chris Queen
HubDB

HubDB is a fairly underused part of HubSpot and that keeps me up at night. So many people just live their lives never thinking about how easy HubDB can make managing their website.

The Importance of Quality Data for Successful AI
Oct 23, 2023

The Importance of Quality Data for Successful AI

Jill Schneider
Data Management, AI

Artificial Intelligence (AI) has become a transformative force across industries, revolutionizing how we live, work, and interact. From healthcare and finance to retail and transportation, AI is enabling smarter, faster, and more efficient...

The New Sales Hub Unveiled
Oct 4, 2023

The New Sales Hub Unveiled

Evan Burns
Sales Hub

Even seasoned HubSpot pros might have been taken aback post-INBOUND 2023 upon discovering the plethora of new features in Sales Hub. Navigating through this upgraded landscape might seem challenging, but worry not. This detailed guide will walk you...

INBOUND23: Highlights from our Favorite Sessions
Sep 21, 2023

INBOUND23: Highlights from our Favorite Sessions

Desiree Landa
inbound23

In the ever-evolving world of marketing, where strategies and trends shift like the sands of time, there exists a beacon of knowledge and inspiration known as INBOUND.

Navigating INBOUND: A Sponsor's Journey to Success
Sep 21, 2023

Navigating INBOUND: A Sponsor's Journey to Success

Desiree Landa
inbound23

As a sponsor of INBOUND, we embarked on a thrilling journey into the heart of one of the marketing industry's most significant events. INBOUND, renowned for its ability to ignite inspiration, foster innovation, and spark connections, held immense...

INBOUND23: The Future of Marketing Unveiled - HubSpot AI
Sep 8, 2023

INBOUND23: The Future of Marketing Unveiled - HubSpot AI

Evan Burns
Inbound Marketing, HubSpot, Content Creation, HubSpot's Inbound Conference, Sales Hub, inbound23

HubSpot's annual bonanza, INBOUND 2023, was abuzz with groundbreaking advancements in the realm of Artificial Intelligence. We already knew HubSpot was going to announce some new AI-powered features, but we didn’t know the announcements would be so...

120+ Five Star Reviews

ALWAYS THERE, ALWAYS ON TIME

We contract with HIVE for HubSpot and Wordpress implementation, and they’ve taken good care of us. They had the technical HubSpot chops to build what we needed with high fidelity, and the temperament that made them easy to work with. Really appreciate having them as our business partner.

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Makura C
KIPP Northern California

HELPFUL PROS

Working with HIVE has been a game-changer. We partnered with them to migrate and consolidate three separate websites into one unified platform. It was a complex project that involved another agency, limited in-house support, and a fast-moving timeline.

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Amanda S
Southern Nazarene University

VERY HELPFUL THROUGHOUT THE PROCESS

Chris Queen was great at helping us transition from a different CRM to HubSpot, including many weekly calls and tailored training. In addition, Dustin helped us transition a website to HubSpot. Both were very easy to work with.

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Wilda W
Mission Driven Finance

ALWAYS THERE, ALWAYS ON TIME

We contract with HIVE for HubSpot and Wordpress implementation, and they’ve taken good care of us. They had the technical HubSpot chops to build what we needed with high fidelity, and they were easy to work with.

MC
Makura C
KIPP Northern California

Solutions Oriented & Dependable

We worked with Chris to help us customize and build out our CRM. Chris was able to help us come up with custom solutions to very unique needs that we had for tracking partnerships and data...

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Kimble S
Emory University

Supportive, Detailed and Thorough

We contracted with Hive Strategy to support with our HubSpot Implementation. They did a phenomenal job of ensuring our project was running on track, updating us on progress throughout, and providing resources and additional touch points when needed. I am happy that we decided to partner with HIVE Strategy as our implementation partner. This team was a true joy to work with and just very supportive and attentive to our needs.

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Millissa H
KIPP DC

Great Team That's Easy to work with

We were very pleased with HIVE and the work they did for us. We had a previous agency that helped with our original website design and long story short, they didn't give us the ability to change the template of our product pages. When we were working with HIVE, RJ would send us videos on how those changes were made so that if we needed to do anything on our own in the future, we were able to because of the videos. Also, RJ was a lot of fun to work with! There were multiple times we had little changes that needed to be made, and RJ would have them done within a few days. Because of his willingness to work, we were able to keep the project rolling and get it completed in a good time.

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Jordan Y
PDQ Locks

Amazing Support During a Chaotic Time

Chris was so helpful getting us from one HubSpot instance to another. We were tasked with moving this over quickly, and he helped us get every piece of data into our new system. He has been great with answering questions and being available when we need him. I would highly recommend using Hive for any HubSpot needs!

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Sarah B
Workerbee

HIVE Is the power house you need

From day one, the team has been incredible—just as impressive as the owner himself. Marketing is such a fluid industry, and in my world, everyone has an opinion. But the experts at Hive? They know their stuff. The things they do I wouldn't even begin to know to do. So yes, their expertise is fantastic and we are trying things I would have never done on my own. And the best part: it's working!

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Jessica J
Surgical Solutions

HubSpot onboarding - made easy

Chris has made our HubSpot onboarding and CRM implementation a breeze. His evident knowledge of HubSpot and ability to highlight crucial components of initial set-up have allowed us to roll out HubSpot company-wide without a hitch.

CC
Cody C
Power Zone Equipment

Director of Sales

Our experience has been great from the moment with met Dani. Your team has delivered everything promised, efficiently and quickly. We appreciate the insights and suggestions that we have received as well as open communication.

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Lucy W
DiCAN