HubSpot is a comprehensive software platform for Marketing, Sales, Customer Service, Operations, and Content Management Systems. Each Hub comes with a plethora of tools and features you can start using right out of the box, which is why HubSpot continues to grow in popularity and functionality. Major businesses like Trello, Survey Monkey, and the World Wildlife Foundation use HubSpot to grow and sustain their customer base.
Choosing software to power your company is a decision that can have a big impact on the way you do business. Only you and your stakeholders can decide if HubSpot’s software is the right choice for your needs, budget, and teams, but we can help answer some of the questions you might have along the way.
We hear this question pretty often: Is HubSpot really worth it? As a HubSpot Solutions Partner Agency using the CRM, built on the HubSpot CMS, and fueled by Marketing and Sales Hub, we think the answer is a definite yes. But every business is built differently. Let’s discuss some of the reasons HubSpot might be worth it for your business, along with some caveats where It might not work for you.
Why Do People Like HubSpot?
There are several reasons why HubSpot is a popular software provider used by corporations around the world. HubSpot is built on the inbound methodology, which is a way of doing business that provides the most value to your customer. This means that HubSpot’s goal is to provide the best software and support to their customers and users.
HubSpot is also a software powerhouse. What started as a single CRM has grown into an entire suite of software solutions that can support and empower every aspect of your business. With your entire organization under one software roof, tracking and analyzing every interaction you have with your leads and customers is accurate and easy.
To break it down further, here are some of the reasons people like HubSpot:
All-in-One Platform: You get access to a wide array of tools all in one platform with HubSpot, including marketing automation, sales CRM, customer service tools, and content management systems. This integration simplifies your processes, as you don't need to juggle multiple disparate systems.
User-Friendly Interface: The platform is known for its intuitive and user-friendly interface. You can easily navigate through the various features and tools, making it accessible whether you're a beginner or an experienced marketer.
Scalability: HubSpot is scalable, catering to your needs whether you're a small business or a large enterprise. This means you can start with basic features and gradually upgrade to more advanced tools as your business grows.
Educational Resources: HubSpot offers you an extensive range of educational resources, including blogs, webinars, certification courses, and a comprehensive knowledge base. These resources help you get the most out of the platform while staying on top of marketing trends and practices.
Integration Capabilities: HubSpot's integration capabilities are constantly evolving. You'll find seamless integration with a variety of third-party applications and services. You can connect HubSpot with other tools you're already using, enhancing the functionality and workflow of your business operations.
Excellent Customer Support: HubSpot's customer support team is known for their responsiveness and helpfulness in quickly resolving your issues or questions, which is critical for maintaining your business operations smoothly.
Free CRM Tool: HubSpot offers a powerful CRM tool for free. This is particularly attractive for you if you're running a small business or startup and want high-quality CRM solutions without a significant initial investment.
Data Analytics and Reporting: The platform offers robust analytics and reporting features, enabling you to track your performance across various channels. HubSpot's data-driven approach helps you make informed decisions to improve your strategies and campaigns.
Community and Network: HubSpot has built a large community of users, experts, and partners. Being part of this network allows you to share knowledge, learn from others' experiences, and find opportunities for collaboration.
Is HubSpot Worth it for Your Business?
This is the decision you may be trying to make for your company — do the benefits of the HubSpot ecosystem outweigh the cost? The answer to this question depends on your organization. Here's a quick list to help you determine if you need HubSpot for your business:
- You're juggling multiple tools
- You want to improve lead generation and management
- Your marketing and sales teams aren't aligned
- You need better analytics and reporting
- You're seeking more efficient content management
- You want to personalize your marketing
- You're looking for scalability
- You need more efficient customer service tools
- You value educational resources and community
- You're on a budget but need a CRM
The Biggest Benefit: Keeping Everything Under One Roof
This is undoubtedly the biggest benefit of using HubSpot software (aside from the impressive tools and functionality included within, of course). Having your marketing, sales, customer service, website, and operations teams working under the same roof means you can skip the hassle of jumping between multiple software, dealing with a million passwords, and training in multiple systems. This can also significantly streamline your projects and reporting. With HubSpot, you don’t have to worry about losing data or accuracy between software integrations. Instead, all your data is stored securely in your CRM and all your analytics are happening in the same place.
HubSpot is Business Software That Scales
HubSpot software is designed to grow with you. Whether your company anticipates growth in the near future or not, having software with the capability to grow with your business can streamline that growth process whenever it happens. HubSpot gives you the tools you need at each stage of your company’s growth journey. The Starter tier offers great functionality for a low cost, while the Professional and Enterprise tiers give you immense functionality to cover every aspect of your business.
HubSpot is Built Around the Inbound Methodology
There’s no better software option for businesses looking to build their customer base with inbound methods than HubSpot. Each Hub was built with inbound in mind, meaning that you can incorporate tools like personas, content strategy, SEO, and data-driven decision-making into every aspect of your business. For companies focused on providing the best products and solutions for your customers, the functionality HubSpot offers to get in front of your leads and speak directly to their needs is unmatched.
Understanding HubSpot Pricing
HubSpot pricing is tiered to provide the most inbound functionality to as broad of an audience as they can. Marketing Hub Free, for example, can be used as a standalone email marketing tool built on the industry’s most powerful CRM. All for free. On the other side of the pricing spectrum, large companies who need the organizational might of a rocket ship have access to an extensive list of tools and functions at the Enterprise level.
When looking at HubSpot pricing, consider:
- What tools do you need to run your business
- What tools would be nice to have
- And what tools you’re currently using with other software services (there are probably areas where you can save some money by eliminating additional tools that HubSpot can handle)
Since HubSpot is so comprehensive, you get the most bang for your buck with the more tools you’re using. And with Hubs designed to play well together, the more teams using HubSpot in your organization, the more robust and comprehensive your reporting capabilities become. This is why we often recommend to our clients that they consider if any of their other software services could be replaced with HubSpot for a more streamlined tech stack.
Let’s use Marketing Hub as another example. With one Hub you can replace the functionality of your low-cost email marketing platform and your more expensive marketing automation software with a single platform where you can easily track and analyze everything.
Related Resource: Which HubSpot Tier is Right For You
HubSpot Might Not Work for You If…
There are cases where HubSpot may not be the best solution to solve your problems. Here are a couple of examples where you might need to look elsewhere — at other software providers or other ways of doing business internally — to find your answer.
You’re Looking for Immediate Results Without Putting in the Work
HubSpot’s software is built on the inbound methodology, which focuses on providing valuable content and services to bring in leads and customers. If you’re looking for quick wins and immediate results, HubSpot can help, but it isn’t going to be an instantaneous fix for all your problems. While the power of HubSpot is impressive and you might see some results quickly, it takes time and strategy to truly harness the tools available to you in each software Hub.
If you’re looking to harness the power of HubSpot but don’t want to get into the nitty-gritty yourself, find a HubSpot Solutions Partner (like us!).
You’re a Very Small or Single-Person Company
Most businesses start with a very small team. While HubSpot’s Free or Starter software tiers can be a useful foundation to build your business on, you likely won’t be able to harness the complete power of HubSpot with a smaller team and budget. Consider how HubSpot can support your business goals at the stage you’re at currently and how much time you have to devote to your marketing, sales, or other software. If you don’t have the time to learn how to use your HubSpot portal and create robust campaigns, you probably won’t get the most out of HubSpot.
So, is HubSpot the Right Choice for Your Business?
We hope some of the points included here answered your questions (and perhaps inspired new ones). But despite over 1,000 words devoted to the topic, there are always deeper depths to your HubSpot research and decision-making. You can learn more about HubSpot pricing, tiers, and how we can help you get the most out of your portal on our HubSpot page. 
