Every superhero has an origin story.
Some are bitten by radioactive spiders. Others fall from distant galaxies or are forged in the fires of adversity. And then there’s Buzzy — the curious, clever, and relentless little bee who transformed from a helpful mascot into a fully powered SaaS sidekick.
This is the story of how Buzzy became Supered Buzzy — and how he’s on a mission to rescue sales leaders everywhere from the chaos of underused CRMs.
A Buzz Begins
Buzzy was born in the marketing labs of HIVE Strategy — a symbol of hard work, clarity, community, and sure, maybe a little goofiness. He was charming, diligent, and always buzzing around, offering insights, strategies, and a touch of joy to those navigating the wild world of digital marketing.
Eventually, he became more than just a mascot, he became our logo. We built our agency around who we believed Buzzy to be, who we wanted to be as an agency. He became a reminder: marketing and sales should feel engaging, helpful, and a little bit fun.
But as Buzzy grew alongside our clients, he noticed a troubling pattern.
The Sticky Problem
Again and again, Buzzy saw sales leaders investing in powerful tools like HubSpot — but falling short of real results. The dashboards were beautiful. The data was there. But reps weren’t using the system. Adoption lagged. Leaders were frustrated. And Buzzy, for the first time, felt powerless.
The tools were only as powerful as the people using them...and if people weren't using them, well — they were just more tools collecting dust.
He watched high-potential SaaS sales teams lose time, deals, and sanity to broken workflows and spotty CRM usage. He saw sales reps complain that things were "too confusing, time consuming, and messy."
There had to be a better way.
And that’s when Buzzy saw the pink light...or was it a lightning bolt?
A Partnership is Born
Enter Supered — a team of operational and process heroes laser-focused on turning adoption issues into action. They didn’t just understand the CRM; they knew how to unlock its full potential and embed it into daily workflows with ease, clarity, and motivation.
When Supered met HIVE Strategy, it was a perfect match. The pink ranger and the yellow ranger combined to fight the forces of evil (or bad sales processes).
The two companies shared a vision: to make HubSpot not just a tool that companies buy, but a platform that sales teams actually use. Together, they began crafting a unified adoption solution — one that would empower sales leaders to supercharge their teams, scale faster, and finally see ROI from their CRM. But also a CRM that sales reps wanted to use, could get in and out of quickly, and a CRM that they didn't have to guess at the next step or how to do something.
And in that moment of collaboration and clarity…Buzzy changed.
Meet Supered Buzzy 
Supered Buzzy was born — not just a bee, but a beacon.
He evolved.
He became something different. Something better.
He gained a cape, magically got in fantastic shape, and stepped into a new role: the hero SaaS teams didn’t know they needed. Fueled by HubSpot mastery and driven by a mission to make CRM adoption seamless, Supered Buzzy is now a fully powered guide, trainer, and motivator. He's your CRM's new hero.
He doesn’t just buzz around anymore — he lifts teams up, unlocks hidden potential, and makes HubSpot feel like the super-tool it was always meant to be.
Join our webinar, ⚡️Unlocking the Future of Sales Enablement⚡️, to learn more about our STICKY methodology!
Your Turn to Level Up
To debut his new superpowers, Supered Buzzy is introducing a webinar with the Founder and CEO of HIVE Strategy, Dustin Brackett, as well as the Co Founder and CEO of Supered, Matt Bolian, Unlocking the Future of Sales Enablement! AND he's heading to SaaStock USA in May!
In partnership with HIVE Strategy and Supered, he’ll be helping sales and revenue leaders experience a smarter, more efficient, and more super(ed) approach to HubSpot adoption. Live demos, hands-on insights, and a chance to meet Supered Buzzy himself — cape and all.
If your team has ever struggled with:
- Getting reps to actually use HubSpot
- Aligning workflows with real-life sales behavior
- Scaling your CRM use across departments
- Feeling like you’re almost getting value from HubSpot
- Having the right data to make impactful business and sales decisions…
Then HIVE, Supered, and Supered Buzzy have your back.
The Future is Super(ed)
Buzzy’s transformation is more than a costume change. It’s a call to action.
Because the tools alone aren’t enough. It takes guidance. It takes adoption. It takes a little superpower.
And with HIVE Strategy, Supered, and Supered Buzzy by your side — that future is just getting started.
Ready to activate your team’s superpowers? Join our upcoming webinar, Unlocking the Future of Sales Enablement, meet us at SaaStock, or learn more about Supered Buzzy. 💥
