When a global nonprofit like Project C.U.R.E. is juggling multiple platforms, disconnected data, and time-strapped teams, it becomes clear that technology alone won’t solve the problem. What’s needed is a strategy that connects people, systems, and processes—exactly what a strong RevOps approach delivers.
That’s why Project C.U.R.E. partnered with HIVE Strategy. With the right mix of HubSpot implementation, team enablement, and operational consulting, we helped streamline their tech stack and empower their marketing and development teams to focus on what they do best: delivering critical medical supplies around the world.
The Roadblock: A Disconnected Marketing Ecosystem
Project C.U.R.E. was operating on six disconnected platforms, making alignment between teams nearly impossible and limiting visibility across their revenue-generating functions. With marketing efforts spread across Mailchimp, HubSpot, and other tools, Project C.U.R.E. faced a fragmented workflow that slowed everything down. Campaign planning, contact management, and reporting required unnecessary effort—and with a critical fundraising season approaching, they needed a change.
The Game Plan: Unifying Operations in HubSpot
HIVE Strategy stepped in to eliminate the noise. Our team—Chris and Catherine—worked side-by-side with Project C.U.R.E. to consolidate all marketing operations into HubSpot. We migrated contacts, created customized campaign tools, and set up the system to support day-to-day workflows. Once we transitioned their internal marketing operations to HubSpot, we created workflows and reporting structures that supported more consistent processes—key components of any successful RevOps framework.
We didn’t just implement HubSpot—we built a smarter, more efficient way for their team to engage donors and scale their outreach. We helped the team assess what tools they were actually using, identify operational redundancies, and build a more scalable system rooted in RevOps principles like data integrity and team alignment.
According to Yvonne Hall, Director of Marketing & Communication at Project C.U.R.E.:
"The HIVE team of Chris and Catherine have been an enormous support for our HubSpot Marketing onboarding. They made the set-up process very easy for me, even though we had some complex asks and are still missing some integral aspects. They listened well and were very detailed in building out our requirements, helping me share details on requests that we need in HubSpot, and training the team on how to use the tools they had created for us. When we had feedback, Chris and Catherine both quickly made those changes for us. The guidance from these two made my end-of-year fundraising much easier to handle since the backend technical and development aspects in HubSpot were expertly handled for me. Huge thanks for the support!"
The HIVE Difference: Custom Solutions for the Work That Matters Most
Every organization is different. That’s why we tailor each engagement to the team, goals, and capacity of the client.
For Project C.U.R.E., the goal was simple: make it easier for them to do their life-changing work. That meant simplifying systems, training staff with clarity, and delivering a solution that would grow with their mission—not get in the way of it.
Whether it's a nonprofit shipping medical supplies around the world or a business scaling revenue, we build marketing ecosystems that fit your reality—not a one-size-fits-all playbook.
The Impact: Less Time Managing, More Time Making a Difference
By moving their marketing operations into HubSpot, Project C.U.R.E. gained:
- Efficiency that scales – No more jumping between platforms. Everything is now in one place, making campaign management faster and smoother.
- Better strategic engagement – Team members can now segment and individualize their outreach across their entire contact base.
- Stronger donor engagement – With a unified system, tracking and personalizing donor outreach is easier than ever.
Simplified training – New team members can hit the ground running without learning multiple tools.
Now, instead of managing disconnected systems, Project C.U.R.E. can focus on what they do best—delivering critical medical resources to communities that need them most.
Project C.U.R.E. saves lives around the world. Our job was to make sure their marketing systems didn’t slow them down. With HubSpot fully implemented and customized to their needs, their team has more time, more clarity, and more capacity to grow their mission.
Project C.U.R.E.'s journey is proof that RevOps isn’t just for high-growth tech companies. With the right strategy, even mission-driven nonprofits can unlock efficiency, improve visibility across teams, and ultimately create more space to do meaningful work.
At HIVE Strategy, we don’t just “set up” HubSpot. We build marketing operations that match the heartbeat of your organization—whether you're fundraising, scaling, or educating.
