What is Breeze Intelligence?

If you've been keeping up with HubSpot's evolution, you've probably heard the buzz around Breeze. But what exactly is Breeze Intelligence, and why should it matter to your business? Let's cut through the noise and explore how HubSpot's AI-powered intelligence layer is transforming the way companies approach data enrichment, buyer intent, and customer intelligence.

Understanding the Breeze Ecosystem

Before diving into Breeze Intelligence specifically, it's important to understand that "Breeze" is HubSpot's umbrella term for its collection of AI tools. The Breeze ecosystem includes three main components:

• Breeze Assistant (formerly Copilot): Your AI companion that works with your CRM data to boost productivity across sales, marketing, and service teams

• Breeze Agents: AI-powered teammates that autonomously handle complex end-to-end tasks in content marketing, social media, sales prospecting, and customer service

• Breeze Intelligence: The data enrichment and buyer intent powerhouse that keeps your CRM accurate, complete, and actionable

Think of Breeze as HubSpot's answer to the AI revolution—not just bolted-on features, but deeply integrated intelligence that makes your entire platform smarter.

What is Breeze Intelligence?

Breeze Intelligence is HubSpot's AI-driven data enrichment and buyer intent solution, built directly into the HubSpot CRM. Unlike third-party integrations that require complex setups and data syncing, Breeze Intelligence works natively within your existing HubSpot environment to automatically enhance contact and company records with accurate, up-to-date information.

At its core, Breeze Intelligence solves two critical problems that plague most sales and marketing teams:

1. Incomplete or outdated CRM data that leads to missed opportunities and wasted outreach efforts

2. Lack of visibility into buyer intent that prevents teams from prioritizing the right prospects at the right time

Key Features of Breeze Intelligence

1. Automated Data Enrichment

Breeze Intelligence automatically fills in the gaps in your contact and company records. When a new contact enters your CRM—whether through a form submission, email reply, or manual entry—Breeze Intelligence can enrich that record with over 40 data points, including:

• Job titles and roles

• Company size and industry

• Contact information (phone numbers, email addresses)

• Social media profiles

• Company revenue and funding information

• Technology stack

• Location and address details

This eliminates the manual research that typically eats up hours of your team's time and ensures your data stays current without constant maintenance.

2. Buyer Intent Tracking

One of the most powerful aspects of Breeze Intelligence is its buyer intent capability. Using reverse-IP technology, Breeze Intelligence identifies companies visiting your website—even if they don't fill out a form or identify themselves.

This means you can:

• See which target accounts are actively researching your solutions

• Understand what content they're engaging with

• Prioritize outreach to companies showing buying signals

• Time your sales conversations when prospects are most interested

Buyer intent data transforms anonymous website traffic into actionable intelligence, helping your sales team focus on warm prospects instead of cold outreach.

3. Native HubSpot Integration

Unlike standalone data enrichment tools that require API connections and complex workflows, Breeze Intelligence is built directly into HubSpot. This native integration means:

• No additional software to manage

• Seamless data flow without sync delays

• Consistent user experience within your existing platform

• Unified data governance and security

4. Smart CRM Enhancement

Breeze Intelligence doesn't just add data—it makes your CRM smarter. By continuously enriching records and tracking buyer intent, it powers more intelligent workflows, better segmentation, and more personalized outreach across your marketing, sales, and service teams.

How Breeze Intelligence Works with Other Breeze Tools

The real magic happens when Breeze Intelligence works in concert with the other Breeze components:

Breeze Assistant

Breeze Assistant is your AI companion within HubSpot—think of it as ChatGPT that understands your CRM data. It helps with daily tasks like:

• Writing emails and content

• Summarizing contact records and meeting notes

• Preparing for sales calls

• Generating reports

• Performing CRM commands through natural language

When Breeze Assistant has access to enriched data from Breeze Intelligence, it can provide more accurate insights and more personalized recommendations.

Breeze Agents

Breeze Agents are specialized AI teammates that handle entire workflows autonomously. The four main out-of-the-box agents include:

• Content Agent: Creates SEO-optimized landing pages, blog posts, and web content complete with forms and CTAs

• Social Media Agent: Analyzes your social performance and creates strategic posts across platforms

• Prospecting Agent: Identifies and researches potential leads, then initiates personalized outreach

• Customer Agent: Provides 24/7 customer support, resolves issues, and generates leads through intelligent conversations

These agents leverage the enriched data from Breeze Intelligence to work more effectively—the Prospecting Agent can target better leads, the Customer Agent can provide more personalized support, and the Content Agent can create more relevant messaging.

Pricing and Investment Considerations

Breeze Intelligence operates on a credit-based system. Here's what you need to know:

• Cost per enrichment: Approximately $0.30-$0.50 per enriched contact or company record

• Credit packages: Typically sold in bundles of 100 credits for around $30

• Availability: Requires a HubSpot Starter, Professional, or Enterprise subscription

• Buyer intent: Available across most HubSpot hubs (excluding Commerce Hub)

Some businesses find the per-enrichment cost adds up quickly, especially when enriching large databases. It's worth calculating your expected usage and comparing it to standalone data enrichment tools. However, the convenience of native integration and the combined power of the entire Breeze ecosystem often justifies the investment for companies already committed to HubSpot.

Is Breeze Intelligence Worth It?

The value of Breeze Intelligence depends on your specific situation:

Breeze Intelligence is ideal if you:

• Are already using HubSpot and want to maximize your investment

• Struggle with incomplete or outdated CRM data

• Need better visibility into which accounts are showing buying intent

• Want to eliminate manual data research and entry

• Value seamless integration over best-of-breed point solutions

• Plan to leverage other Breeze tools (Assistant and Agents) for maximum synergy

Consider alternatives if you:

• Need extremely high-volume enrichment at the lowest possible cost per record

• Require specialized data sources not covered by HubSpot's providers

• Use a CRM other than HubSpot

• Need more granular control over data sources and enrichment logic

The Future of Breeze Intelligence

HubSpot continues to evolve Breeze rapidly. At INBOUND 2025, the company announced several enhancements:

• Breeze Marketplace: A hub where users can discover, deploy, and manage all Breeze Agents and Assistants

• Breeze Studio: Tools for building custom AI agents tailored to your specific business needs

• Data Hub: Enhanced data management capabilities that work alongside Breeze Intelligence

• Smart CRM: Deeper AI integration throughout the CRM that leverages enriched data for predictive analytics

The trajectory is clear: HubSpot is building toward a future where AI doesn't just assist with tasks—it becomes an active member of your team, powered by rich, accurate data from Breeze Intelligence.

Getting Started with Breeze Intelligence

If you're ready to explore Breeze Intelligence, here's how to begin:

1. Evaluate your data quality: Audit your current CRM to identify gaps in contact and company information

2. Calculate potential ROI: Estimate how much time your team spends on manual research and data entry

3. Start small: Test Breeze Intelligence on a specific segment or campaign before rolling it out broadly

4. Combine with other Breeze tools: Explore how Breeze Assistant and Agents can amplify the value of enriched data

5. Monitor credit usage: Track your enrichment costs to ensure they align with your budget and expected value

Breeze Intelligence represents HubSpot's vision for AI-powered customer intelligence—not as a separate tool you need to integrate, but as a native capability that makes your entire platform smarter. By automatically enriching your CRM data and surfacing buyer intent signals, it eliminates busywork and helps your teams focus on high-value activities: building relationships, closing deals, and delivering exceptional customer experiences.

For businesses already invested in the HubSpot ecosystem, Breeze Intelligence offers a compelling path to cleaner data, better insights, and more effective go-to-market strategies. Combined with Breeze Assistant and Agents, it's part of a broader shift toward hybrid human-AI teams where technology handles the tedious tasks and humans focus on strategy, creativity, and authentic connection.

The question isn't whether AI will transform how we work with customer data—it's whether you'll be early to adopt the tools that make that transformation possible. Breeze Intelligence is HubSpot's answer, and for many businesses, it's proving to be a game-changer.