Independent auto repair shops rely on more than just tools and expertise to keep customers coming back. They need efficient, engaging ways to communicate with customers, manage operations, and deliver on promises, which is exactly where BOLT ON Technology steps in. Known as the original digital vehicle inspection company, BOLT ON Technology has supported independent auto repair shops for years with a suite of tools, from text messaging to digital inspections to review management. But even trailblazers can find themselves needing a refresh.
Facing a crowded marketplace of new competitors and a growing list of innovative technologies, BOLT ON began noticing signs of a slowdown in lead generation. They’d been doing things right for a long time, but their marketing had grown a bit stale. It was time to shift gears.
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Hitting a Roadblock in Lead Generation
For a company that had paved the way in digital vehicle inspections, slowing leads were frustrating. BOLT ON was still the go-to name, but with new players and technologies, they were no longer the only name in the game. To stay ahead and continue driving growth, they needed a new strategy to keep their brand visible and relevant in a competitive market.
Revving Up with HIVE Strategy’s Two-Campaign Approach
HIVE Strategy partnered with BOLT ON Technology, setting up not just one but two powerful campaigns to reignite lead generation and boost visibility.
1. Foundational Campaign: We dove into the details, refining BOLT ON’s content and technical SEO, developing clear and targeted content, redesigning visuals, and perfecting calls to action (CTAs). We also revisited their buyer personas to better understand the needs and pain points of their target customers, ensuring the campaign was built on a solid, data-backed foundation.
2. Better Together Campaign: With a solid base in place, we focused on highlighting BOLT ON’s impressive suite of tools. This included an integrated content strategy with press releases, media outreach, fresh social media content, videos, email marketing, and advertising — all geared towards telling the story of how BOLT ON’s tools could help repair shops run smoother and more profitably.
These campaigns weren’t just about shouting louder; they were about telling a story that resonated with the very shops BOLT ON Technology was built to serve.
Accelerated Leads, Booked Demos, and Exceptional ROI
The results were nothing short of remarkable. In just a short time, BOLT ON Technology saw a significant jump in lead generation, with:
- A 200% increase in leads generated, surpassing our goal by an astounding 170%
- A 272% increase in inbound demos booked, beating our target by 242%
And the numbers didn’t stop there. Over the first five months of collaboration, BOLT ON Technology experienced an ROI that speaks for itself:
- 411% ROI on marketing-impacted revenue, meaning closed-won revenue generated from HIVE Strategy’s efforts was over four times their investment
- 139% ROI on marketing-created revenue, with deals directly attributed to our marketing activities amounting to 139% of their initial investment
Looking Ahead & Staying Ahead in the Race
This partnership is just getting started. With the success of our first campaigns, HIVE Strategy and BOLT ON Technology are working on even more ways to keep lead generation and engagement thriving. A new website is in the works, and as we move forward, we’re constantly optimizing and adapting to ensure BOLT ON’s marketing remains as cutting-edge as the tools they offer to independent auto repair shops.
From a roadblock in lead generation to a high-speed journey towards growth, BOLT ON Technology is once again leading the way in helping repair shops succeed — and with HIVE Strategy on board, they’re well-equipped to handle any turn that comes their way.
Ready to drive your growth? Visit our technology page to see how a partnership with us can fuel your success.
