A global corporate events agency had a strong reputation in the industry. Their team delivered high-caliber experiences for enterprise clients in pharma, franchising, and tech. But strong client work doesn’t always translate to strong inbound performance.
Their marketing channels were active—but not aligned. Their brand had visibility—but not velocity. They needed more than impressions and clicks. They needed high-quality leads that matched the caliber of their offering.
Let's dive in to the success story of Bishop-McCann.
At HIVE Strategy, no two campaigns look the same. We tailor every engagement to our client’s unique goals, resources, and internal team structure—and this was no exception. The agency needed qualified pipeline growth, improved conversion paths, and a message that resonated across very different verticals.
To get there, we built a multi-tiered inbound strategy where every part of their marketing ecosystem worked together. Paid, organic, and owned channels were no longer siloed—they were aligned. Every piece of content and every campaign spoke the same language and pointed toward the same goal: drive the right leads and support real revenue growth.
Turning Strategy Into Sales
We started by redefining what qualified leads looked like. Together with their internal team, we rebuilt the scoring model and adjusted workflows to support faster follow-up and cleaner handoffs between marketing and sales.
Next, we addressed visibility and intent. SEO and content efforts focused on high-value keywords like pharmaceutical event planning and franchise conference planning. Landing pages and blogs were optimized to rank—and built to convert.
On the paid media side, we narrowed targeting on Google and LinkedIn to focus on specific industries and decision-makers. We added bot prevention tools and fine-tuned the ad schedule to improve ROI.
We also removed friction in the funnel. The Contact Us page was overhauled. CTAs were strengthened across the site. Follow-up automation helped keep leads engaged.
Meanwhile, social media content was elevated with a repurposing strategy that drove a 288% increase in LinkedIn engagement. Top-performing content was reused across platforms to reinforce the same message, no matter where prospects interacted with the brand.
Results That Moved the Needle
By March 2025, results were already stacking up:
- A 400% increase in sales-qualified leads
- A 31% boost in form views and 37.5% increase in submissions
- A 42% jump in new contacts from website traffic
- A 288% spike in LinkedIn engagement
- A 95% increase in paid ad clicks—with better lead quality
- Multiple priority keywords landed in top 3 search positions
With a unified campaign driving inbound growth across key enterprise verticals, Bishop-McCann saw measurable improvements in visibility, engagement, and SQL velocity. But the impact went beyond the metrics:
The success wasn’t due to any one tactic. It was the result of every part of the marketing strategy working together—channels aligned, messaging consistent, and teams focused on the same outcomes.“I just want to express how appreciative I am to this team and how much I really value the work that you guys have given me. Because just coming from where I was previously at with an agency to where I am, it feels like night and day and it really does feel like you guys are helping me and you're a part of the team.”— Brenna Adkins, Marketing Manager
What Comes Next
Now that the foundation is in place, we’re helping their team scale what works. That includes launching vertical-specific campaigns, optimizing nurture flows, and running creative tests to keep conversion rates high.
Tailored strategies. Aligned execution. Real results.
That’s how we build inbound strategies that drive revenue.
