Unveiled at INBOUND24, HubSpot's new AI suite, Breeze, has generated plenty of buzz—and plenty of questions. With three powerful components—Breeze Intelligence, Breeze Agents, and Breeze Copilot—this suite aims to streamline customer engagement, boost productivity, and simplify data management. But what exactly sets these three apart? We’re here to help clarify the differences and break down how each one can support your sales, marketing, and customer service efforts. Breeze isn’t just another update; it’s a game-changing trio with unique features designed to tackle your toughest challenges in the HubSpot ecosystem. Let’s dig into each component and see why Breeze is quickly becoming a must-have for businesses everywhere.
Table of Contents
What Is Breeze?
Breeze is HubSpot’s latest advancement in AI technology, leveraging artificial intelligence to support the customer journey at every stage. More than a tool, it’s a comprehensive suite of digital support designed to give businesses a smarter, simpler approach to customer relationship management. Unlike previous tools, Breeze combines AI insights, automation, and real-time assistance to support marketing, sales, and customer service in one integrated experience.
Breeze Intelligence: Data-Driven Insights for Better Decisions
First up in the trio is Breeze Intelligence, HubSpot’s answer to data enrichment and actionable insights. This feature automatically enriches customer and company profiles by pulling from public data, third-party vendors, and real-time user behaviors. Instead of relying on limited CRM information, you now have access to a full view of your customers and prospects.
How does it help? Breeze Intelligence goes beyond surface-level data, giving teams the granular details they need to create meaningful, personalized outreach. Need insights into which prospects are ready to engage? Breeze Intelligence analyzes behavior patterns and other data points to help you target the right people at the right time.
Example Use Case: Imagine a marketing manager reviewing leads in HubSpot. Breeze Intelligence doesn’t just show contact info—it offers enriched insights on each lead’s industry, engagement behavior, and even interests, all in real time. No more guessing; just informed decisions.
Breeze Agents: Automated Efficiency at Scale
Next, Breeze Agents act as the automation powerhouse, handling tasks that would typically eat up your day. These AI-driven agents tackle the repetitive work so you can focus on strategy.
Meet the Agents:
- Social Media Agent: Gone are the days of manually drafting posts. The Social Media Agent creates platform-specific social content, offers posting recommendations, and even analyzes audience response.
- Content Agent: Struggling to keep up with your blog, case studies, or social content? The Content Agent helps generate brand-aligned material, guiding you through prompt-based workflows that keep quality high.
- Prospecting Agent: Perfect for sales teams, this agent combs through data to prioritize leads, suggests outreach strategies, and helps your team stay proactive.
- Customer Support Agent: This AI responds to routine customer questions instantly, reducing the load on support teams and ensuring customers get the information they need 24/7.
Why it matters: With these agents, your team gains time back to focus on high-impact work. Automating social content, lead prioritization, and customer service means no more time lost to repetitive, manual tasks. Instead, you can pour your energy into what really drives growth.
Breeze Copilot: Real-Time Assistance Where You Need It Most
Rounding out the suite is Breeze Copilot, your personal CRM assistant. Accessible across the HubSpot platform, Copilot offers real-time, context-aware support to help you accomplish tasks faster. Need help summarizing data, drafting an email, or updating a report? Copilot is there with suggestions and support to keep you moving.
How it’s used: Breeze Copilot adapts to the task you’re working on, providing tailored insights and helpful prompts directly within HubSpot. It’s like having a personal assistant who understands your CRM needs on a granular level.
Example Use Case: Sales reps working in HubSpot’s CRM can use Copilot to draft personalized follow-up emails, generate summaries for new leads, and even get instant insights on which deals are most likely to close soon—all without leaving their dashboard.
Who Benefits from Each Breeze Component?
Breeze is built to meet the needs of diverse teams:
- Breeze Intelligence is ideal for marketers and data analysts focused on segmentation and targeted outreach.
- Breeze Agents offer social media, content, sales, and customer support teams the automation muscle they need to execute faster.
- Breeze Copilot serves all teams, making everyday CRM tasks simpler and less time-consuming.
Why Choose Breeze?
With Breeze, HubSpot offers a smarter way to manage customer relationships. Efficiency, enhanced decision-making, and real-time support are just a few perks that make this AI trio a valuable addition to any business.
Trying to determine if Breeze is right for you? Start with a HubSpot Audit.
