I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨
Not too long ago, offering a downloadable eBook or white paper was the ultimate lead generation move. Slap a form in front of it, capture some emails, and boom—marketing success. But the way people consume content has changed drastically. Audiences...
Data breaches are every SaaS company’s worst nightmare – and for good reason. In 2024 alone, breaches surged by 490%, impacting over a billion individuals globally in the first half of the year. These incidents don’t just compromise data; they...
When PaySpan approached HIVE Strategy in 2022, they had a clear challenge: their email marketing efforts weren’t delivering the results they needed. Despite being a leader in healthcare financial transactions, PaySpan’s Patient Financial Engagement...
We’ve all been to that website—the one that instantly makes you want to leave. You can’t find what you’re looking for, the navigation is a mess, and the graphics (hello, 1996 sparkle effects) feel like they belong in a museum exhibit about the early...
The K-12 education space is undergoing a transformation. Over the past five years, district public schools have lost almost 1.8 million students, painting a challenging picture for traditional public education. At the same time, charter schools have...
Now more than ever before, artificial intelligence (AI) is transforming the way businesses operate, including how they approach content creation. The question isn't whether AI has a place in content creation; rather, it's about how we can use AI to...
Marketing strategies are always evolving—this is no secret. But the gap between SaaS marketing and traditional marketing is bigger than the gap between the New Orleans Saints and the Kansas City Chiefs in a lopsided playoff game. While both aim to...
Paid media isn’t just growing—it’s booming. With global spending on ads expected to hit $272 billion in 2025, it’s clear that brands are doubling down on these platforms to drive results. But it’s not just about pouring money into ads; it’s about...
Independent auto repair shops rely on more than just tools and expertise to keep customers coming back. They need efficient, engaging ways to communicate with customers, manage operations, and deliver on promises, which is exactly where BOLT ON...
Unveiled at INBOUND24, HubSpot's new AI suite, Breeze, has generated plenty of buzz—and plenty of questions. With three powerful components—Breeze Intelligence, Breeze Agents, and Breeze Copilot—this suite aims to streamline customer engagement,...
