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DIGITAL STRATEGY BLOG


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Buzzy Love

How HubSpot CMS and HubDB Improved Web Management and UX

When a client is growing fast, and their website is not keeping up, you activate all hands on deck to determine a scalable growth option. For 4BR, the HubSpot CMS was a no-brainer to help gain insight on website views (and permissioned page views),...

A Quick Guide to Converting New Leads with Paid Advertising

With over 8.5 billion searches made on Google every single day, the ability to generate leads with paid advertising has never been more important or available. People are searching for your widget, solution, process, idea, etc. The key is just...

Real Case Studies that Showcase the Power of HubDB

HubDB is one of the most underutilized, but fascinating and robust tools that HubSpot offers. Our agency has used HubDB in real life with awesome results that I'm excited to share with you. Hopefully they can spur some ideas of how you can use HubDB...

5 Email Marketing Campaign Best Practices that Work

Whether you're new to email marketing or just looking for the latest tips on best practices, you've come to the right place! While other channels such as social media and text message marketing have entered the market as new and exciting ways to...

Why Go HubSpot? 6 Reasons from a HubSpot Certified Trainer

Let's be real — there are a lot of options out there for your technology stack. And a lot of great tools like Salesforce, Marketo, Sharpspring, Zendesk, plus many, many more. Of course, if you've paid any attention to our website, social media,...

HubDB: The Most Powerful HubSpot Tool You’re Probably Not Using…Yet

HOT TAKE: Updating the content on your website shouldn’t be hard.

In fact, you need to be able to make updates frequently in order to maintain search engine relevance. Whether you want to create an event listing, a product catalog, or an employee...

How to Improve Qualified Leads With Paid Search Advertising

The ability to identify qualified leads on a website requires the collaboration of marketing and sales teams. Both departments must be on the same page about who their target demographic is and the content that speaks to them throughout the buyer's...

The Truth About Your Digital Advertising Budget

I don't think there is a single person in the workforce today that isn't concerned about their budget. People are spending money more cautiously than ever. Business owners are combing through their operating budgets to see where they can trim costs,...

WordPress Page Builder Plugin Comparison: Gutenberg vs. Elementor

Marketers looking for an easy way to build and customize their website have long turned to page builder plugins. The intuitive drag and drop experience makes creating, editing and customizing your website easy, all without writing any code....

What Should My Marketing Budget Be?

One of the most asked questions in a sales call is, "How much should I be spending on marketing?" It can be quite a dilemma for any size business. Do you want to know what the second most asked question is? "What experience do you have in my...