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Buzzy Love

How to Use HubSpot: Workflows to Trigger Sequences

If you've used HubSpot, then you know that there are really two types of automation available to you — Workflows and Sequences. The former is focused on marketing automation, sophisticated branching and logic, deal and ticket pipeline automation,...

Three Tips for Paid Search Advertising to Generate Leads Online

Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...

5 Ways Lead Management Improves Your Inbound Marketing Strategy

Every business has unique goals and challenges. Why should your inbound marketing strategy be any different when it comes to new leads online?

Businesses operate on one basic principle: supply and demand, no matter the industry. Whether you are a...

How to Use HubSpot: Quote Based Workflows

First I want to preface this post to say that quote based workflows are not new. They've been around a long time, but what is new is who has access to them. Quote based workflows in HubSpot have always been a Sales Enterprise Hub feature, but as of...

Lead Nurturing Email Campaign Strategies that Work

Your social media manager crafts a killer post for your high-value content white paper about the benefits of your product that promises to make life easier. Analytics prove that it's working because the landing page is getting a good amount of...

Lean Into Lead Generation With Sales and Marketing Alignment

If your sales and marketing teams are quick to throw each other under the bus, it’s most likely more than personality conflicts; it could be due to a lack of smarketing, which is when sales and marketing teams work in harmony to drive lead...

Inbound Marketing & Website Copy: 3 Reasons Why Your Words Matter

Inbound content creation is a foundational piece of a company’s digital marketing success. Gone are the days when magazines, newspapers, salespeople, and even TV advertising were the biggest influencers on consumer behavior. Thanks to the power of...

What Is a Website SEO Audit?

Do you have a healthy website that is fully optimized to pull in organic and direct traffic online? How do you know? The purpose of a website SEO audit is to determine which areas of your website are performing well and where additional...

10 Must Have WordPress Plugins

WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and...

10 Powerful Tips for Effective Content Marketing

Content marketing is often considered to be one of the most effective types of digital marketing. It’s used widely by businesses of all sizes. To get you started, you need to know and understand the techniques that will aid you in creating an...