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How the HubSpot Admin Role Adds Value to Your Team

The HubSpot ecosystem is continually evolving and growing with new features and functions to streamline the inbound marketing process. How do you keep up? A quiet change has been happening over the last couple of years. We are moving from a culture...

Tell Me a Story: Better Content Marketing Through Storytelling

Ah, stories. Don't we just love them? We love telling them, and we love hearing them.

We tell stories to our children, we follow stories in our favorite shows, and we read them in books and in the news. Stories are everywhere, and storytelling is...

How Bounce Rate Impacts Your Website SEO

To understand how bounce rate impacts your SEO, let's first define what bounce rate is. According to the Oxford dictionary, bounce rate is “the percentage of visitors to a particular website who navigate away from the site after viewing only one...

What Video Game Tutorials Can Teach Us About the Buyer's Journey

There is something I have been thinking a lot about lately when it comes to marketing. It really bothers me how people set up their resource centers and how you are supposed to interact with them. The standard setup (at least for HubSpot) is to have...

How an Online Customer Community Helps Grow Your Business

Humans are social by nature and have an inherent tendency to embrace community when they have the ability to do so to their benefit. In today's rapidly evolving digital business world, smart, forward-thinking companies should look to leverage this...

Beginners Guide to Social Media Best Practices [+Expert Tips]

Social media marketing is constantly evolving, and it can be tough to keep up with new platforms, changes in algorithms, and knowing what will or won't work for your audience.

Using HubSpot Settings to Appear in Google’s Featured Snippets

Google is always updating search engine results and page features to enhance the user's search experience. Their 2013 version of Quick Answers has come a long way, and as Google leans more into user experience upgrades, it will surely continue to...

Market Like A Human: The Importance of Transparency

One of the mantras of HIVE Strategy is to Market Like A Human. It seems so simple, right? We're all human, and we should act like it (yes, even in our marketing campaigns), but with this remote world and all the automation available at our...

How to Create a Content Strategy for 2023 [Step-By-Step Guide]

Priorities. We create them with the best of intentions, then unintentionally ignore them. What do you quickly push to the bottom of your list? Here's an analogy about priorities. 

My dad always tells me, "You shouldn't drive on the bottom half of...

Beginners Guide to Writing Killer Conversion Copy

We've always heard that a picture is worth a thousand words. And it is. However, in the world of inbound marketing, copy is king. Compelling copy is a marketer's bread and butter. Imagine these two scenarios: