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Competitor analysis is not just about stalking your rivals on LinkedIn (although that can be fun). It's about understanding their strategies, strengths, and weaknesses to outmaneuver them. This detective work helps uncover hidden opportunities and ...
Lead generation is the lifeblood of any marketing strategy but sometimes it can feel like chasing a unicorn. We're here to shed light on the best lead generation magnets that will have you reeling in quality leads faster than you can say "ROI."...
Account Based Marketing (ABM) often appears to be a mystical concept to many marketers, but in actuality, it is a strategic and targeted approach that hones in on high-value accounts. This blog post aims to dispel any misconceptions surrounding ABM...
Are you tired of B2B marketing feeling like a scattershot approach? You and thousands of other savvy marketers also share the same sentiment. No more wasting precious resources on unqualified leads. It's time to ditch the generic tactics and laser...
Author David De Cremer and Chess Grandmaster Garry Kasparov answered the following question in a Harvard Business Review article: Will smart machines replace human workers? Their answer was, "Probably not. People and AI both bring different...
I stumbled upon a YouTube video claiming that writing a blog post using AI in just 10 minutes was achievable. Being a digital marketer and content writer myself, this intrigued me. However, after watching the video, I was far from impressed. The...
You know that feeling when you land on a website and can't find what you're looking for? Maybe the navigation is confusing, or you just can't get a straight answer to your question. It's frustrating, right? That's where chatbots come in. These smart...
Remember the days of obnoxious cold calls and spam emails shoved in your face? Those interruptive "BUY! BUY! BUY!" tactics did nothing but alienate potential customers. Thankfully, a smarter, customer-centric approach to marketing has emerged - one...
Remember the days when customer service was a never-ending game of phone tag with call centers halfway across the globe? Reps were hired to do one thing: close tickets, often without the tools they needed to truly help customers. Customer...
The timing on this was perfect enough to leave us—especially content writers—wondering if this was a late April Fool’s joke. A hub explicitly created for content writers that are word wizards of the marketing teams? It was also curious that this...
