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I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

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Digital Strategy Blog

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Understanding the Cost of Inbound Marketing and Your ROI

Inbound marketing is a powerful approach to marketing that focuses on attraction rather than promotion. By creating content that addresses the needs and interests of your target audience, you can attract and engage potential customers, build...

5 Essential Marketing Metrics to Track in 2023

Marketing is a crucial part of any business, and it's essential to have a strategy that is measurable and effective. In today's digital age, businesses have access to a wealth of data that can help them make informed decisions about their marketing...

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An online presence for your business has never been more important. It can’t be an afterthought or something you just throw together and hope for the best. Your online presence gives you increased visibility and access to a larger audience. It’s...

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In today's world, branding is essential for the success of a business. But a brand without personality is forgettable, and its efforts will get lost in the noise of other brands. Personality is an essential aspect of a brand that sets it apart from...

Hubspot vs WordPress Part 2: Code Stacks

In the second installment of our blog series, we dive deeper into the intricacies of the code stacks of both HubSpot and WordPress, examining the distinctions and variations that set them apart. When it comes to building a website, one of the most...

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Dirty data in any form can have a detrimental effect on not only the marketing efforts of a business but the growth of a business. Think of your CRM as the vehicle that drives the business forward, and data is the engine that fuels your growth. With...

Website Builder Comparison and Who Should Use Them

In the early days of websites, the main people who made them were coders with expertise in HTML and CSS. They created some absolutely wild sites that are nearly unrecognizable to what we see today (Fun Fact: The original Space Jam website is still...

Digital Marketing Tools: Get Started With A/B Testing + Pro Tips

Now that you have taken steps to start your inbound marketing yourself, what’s next? Optimizing your marketing efforts to ensure that you are delivering the right message to the right people at the right time with a little something marketers like...

Can You Replace Your Content Team with AI-Generated Copy? | HIVE Strategy

Content writing is a tough but rewarding job. Each year, it seems like there's more pressure to churn out even more content. And our audiences seem to consume it just as fast as we can get it out there for them.

Custom Modules in Blog Posts and What It Means for You

HubSpot recently made an update that has been on every HubSpotters wishlist for quite some time, and I could not be happier about it. They gave us the ability to add custom modules to blog posts. This is a huge change in the way HubSpot functions,...

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