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DIGITAL STRATEGY BLOG


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Buzzy Love

Using a Knowledge Base in your Inbound Marketing Strategy

A knowledge base is critically important for your customers who are craving a self-service support option. It, coupled with a chatbot, will allow your customer service team to be more efficient as well by only helping those with tier 2 support...

HubSpot or Salesforce?

If you were asked about a CRM, it’s very likely you’ll think of Salesforce. Salesforce is the oldest CRM Platform out there and is still being used by many businesses in a variety of industries. For a long time, Salesforce was all there was, but...

School Marketing: How to Find Your Prospects

Educational institutions are built on the fact that we want more for our children in their educational pursuits. The rise of charter school systems proves that like-minded educators that create a specialized delivery method focused on specific...

How to Use HubSpot: Customize Deal Properties In Board View

When you look at your deal pipelines, you need the most relevant information at a glance. And what that relevant information is, well, that can vary from business to business or even sales manager to sales manager.

You don't have to be stuck with...

Innovative Marketing Ideas You'll Love: Simple Animations to Boost UX

Do you struggle with high bounce rates on your website pages? If so, you’re losing potential customers before you even get a chance to make an impression. You only have a precious few seconds to capture your website visitor's attention and keep them...

Introducing Buzzy — Our Digital Strategy Agency's New Mascot

I remember years ago someone telling me, "you should create a bee mascot, it would be so cute!" I immediately shrugged it off and thought there is no way I was going to spend my time on that. We don't need a mascot. 

In the years since then, I have...

Is HubSpot Worth It?

HubSpot is a comprehensive software platform to support your Marketing, Sales, Customer Service, Operations, and CMS needs. Each Hub comes with a plethora of tools and features you can start using right out of the box. Which is why HubSpot continues...

How to Use HubSpot and the New Operations Hub

If you’re in the HubSpot ecosystem you may have heard that the popular business software company recently dropped a new Hub. Operations Hub had its grand debut in April of 2021. It integrates the powerful automation, data organization, and reporting...

What Onboarding Looks Like With a Digital Strategy Agency

Working with a digital strategy agency is a powerful step towards growing your presence online, but what does working with an agency actually look like? Let's walk through the steps we take after a partnership has been solidified.

Lead Generation and Lead Nurturing Tips for B2B Marketing Strategies

A critical component of inbound marketing is attracting ideal clients and moving them through their buyer's journey. This is typically achieved with lead generation campaigns — a way to attract your ideal client to your website and capture their...