Inbound content creation is a foundational piece of a company’s digital marketing success. Gone are the days when magazines, newspapers, salespeople, and even TV advertising were the biggest influencers on consumer behavior. Thanks to the power of...
DIGITAL STRATEGY BLOG
Do you have a healthy website that is fully optimized to pull in organic and direct traffic online? How do you know? The purpose of a website SEO audit is to determine which areas of your website are performing well and where additional...
WordPress provides one of the simplest and most efficient ways to maintain a blog and website. Because of this, it's no surprise that about 46% of all websites are built on Wordpress (wordpress.org or wordpress.com). With its many themes and...
Content marketing is often considered to be one of the most effective types of digital marketing. It’s used widely by businesses of all sizes. To get you started, you need to know and understand the techniques that will aid you in creating an...
WHOA...2021...what a year it has been. As with many digital service providers, we saw growth amidst the height of COVID-19 in 2020. And that growth continued for us this year with a new service option for those just needing HubSpot support and...
HubSpot continues to grow in popularity due to its intuitive and easy-to-use software. Earlier this year, HubSpot announced an impressive milestone in the company’s 15-year history. They have exceeded 100,000 paying customers and reached $1billion...
We talk a lot about the best practices for inbound marketing here at HIVE and all the various components that go into crafting strategic, effective campaigns. Website-centric marketing strategy is a quickly-evolving industry and one that can be...
The best marketing campaigns all have one thing in common — they do much more than just promote a brand, product, or service. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place...
A new year means a new opportunity to make 2022 the best year yet. For many businesses, that also means a website makeover may be on the horizon. While not every business needs (or has the budget) to completely redo their website, there are things...
It’s official, we live in the world of computer intelligence. We’re not suggesting that Skynet is taking over, and terminators are out to get us. The truth however, is more similar to that of a Matrix storyline. Just like the Matrix movie series,...