I'm currently enrolled in HubSpot's AI Bootcamp and the number one lesson that keeps coming up is simple: In order for AI tools to work you have to clean up your dirty data. Dirty data in means dirty data out. AI is powerful. AI is fast. AI cannot...
For a long time, building a website in HubSpot meant working within a fairly traditional CMS model. You could absolutely build strong, high-converting sites, but there were real limitations once companies started scaling.
For many organizations, HubSpot begins as a marketing platform.
A company adopts it to send newsletters, capture leads from forms, or automate follow-up emails. Over time, sales starts using the CRM. Customer success may adopt the service tools....
We are fresh off the heels of two conferences that we exhibited at and honestly — it was the same old thing from most of the sponsors. Boring layout, hungry sales people, terrible swag. This is why so many people walk the conference and do...
Enrollment is the lifeblood of K-12 schools, networks, and districts. Without consistent enrollment, schools lose funding, staff stability, and long-term sustainability.
Yet many K-12 schools still manage enrollment with disconnected systems —...
After a long pause (thanks a lot, COVID), HIVE Strategy is thrilled to officially bring the Denver HubSpot User Group (HUG) back to life, and we’re relaunching it in a big way. Whether you're a workflow wizard, integration architect, data purist,...
When people ask what HIVE Strategy does, the easy answer would be to say we're a marketing agency. And yeah, maybe that's what I tell my wife when she tries to explain or understand what I actually do for a living. It's just easier that way. We run...
If you've been using AI for more than five minutes, you've probably heard the term "prompt engineering." It's the art of crafting the perfect question or instruction to get better AI outputs. And sure, it matters.
But here's what most people miss:...
Accessibility isn’t a “nice-to-have.” It’s a product and website requirement — full stop. And if you’re building on HubSpot CMS, the good news is that you can create highly accessible, ADA-aligned websites with the right foundations, components, and...
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