I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨
Data is only useful if it's accurate. And one of the biggest mistakes that we see companies make with their reporting is that they don't exclude internal IP (internet protocol) addresses from their reporting. This means that whenever someone from...
If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes...
Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world...
When we first started utilizing HubSpot and became a HubSpot Partner Agency in 2015, HubSpot looked a lot different. The platform itself looked and functioned differently, there was no Sales Hub or Service Hub, and the HubSpot CMS was known as the...
Inbound marketing uses digital assets to attract prospects to a website or landing page with the goal of converting visitors into leads that can be nurtured throughout a marketing and sales funnel. Typically, this is achieved through content...
Making a software decision as a business is a big process. There’s a lot to consider and research as you determine what company and services will best meet the needs of your business. Most organizations are looking for a tool and team that can...
The holiday season is finally upon us. After the 853 months so far in 2020 (or maybe it just feels like that many), we're finally in the last month of the weirdest year on record. The good news is, it's also the happiest month of the year!
I don't...
Since we are an inbound agency and many of our own leads are inbound leads, we don't often need to spend sales calls explaining what we do and why organizations need it. They've already become aware of their issue, they have researched us, and they...
This season always brings gratitude and thankfulness to mind. But this year — the 2020iest of years — needs an extra dose of gratitude for the things that didn't go wrong. With everything that has happened in our world throughout this pandemic it...
Creating valuable content to attract, engage, and delight your online audience is an important part of building an effective inbound marketing strategy. But it’s not enough to create great content and hope for the best. To attract visitors to your...
