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THE STATE OF MARKETING INBOUND24 Edition
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Digital Strategy Blog

Mastering Follow-Up Emails: Tips for Post-INBOUND Success
Featured Post

Beginners Guide to Writing Killer Conversion Copy

We've always heard that a picture is worth a thousand words. And it is. However, in the world of inbound marketing, copy is king. Compelling copy is a marketer's bread and butter. Imagine these two scenarios:

4 Tips for Getting the Most Out of Your Heat Maps

Heat mapping tools are one of the most powerful tools available to a marketer that is looking to make a more effective website. They give reliable information using real data tracked from your visitors. This allows you to know exactly what users are...

Automating Data Hygiene With HubSpot Operations Hub [+Examples]

Dirty data makes all your marketing efforts cloudy. It allows for skewed numbers and estimations. So why do we keep dealing with dirty data? Because there's no efficient way to clean it and then keep it clean (or is there?). HubSpot Operations Hub...

INBOUND 2022 Recap: Takeaways, Insights, and a Ton of Inspiration

There was a lot of buzz leading up to this year's INBOUND Marketing Conference in Boston, put on by HubSpot. After being virtual for two years, INBOUND 2022 was in person again! The HIVE team was pumped for a week packed with influential speakers...

HubSpot Onboarding: 6 Major Mistakes to Avoid

When it comes to HubSpot onboarding, there are a lot of different paths that you can take. And since every business is different and HubSpot is flexible enough to be developed to support any business regardless of use case, there are approximately...

How to Use HubSpot: SEO Scan Tool

WebCrawler. Lycos. Excite. Dogpile. Altavista. If these names don't ring the bell, I am pretty sure the next ones will. I am confident to say many of you have heard of Google, Yahoo, DuckDuckGO, and Bing. In fact, you have most likely used one of...

AI Writing Assistants: What Are They and Should You Use One?

Artificial intelligence (AI) writing assistants are computer programs that generate content quickly on any topic for any industry. Content writing problem solved! Well...not so fast. Stay with me here. There are several different AI-based writing...

The Importance of Setting SMART Marketing Goals [+ Examples]

Approximately 20 percent of small businesses fail within the first year, according to the Bureau of Labor Statistics. [1] By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have...

How to Prepare for INBOUND 2022

It's HAPPENING! It's REALLY HAPPENING! INBOUND 2022 is going to be back in person at the Boston Convention Center the first week of September! I may be slightly excited, if you couldn't tell. After a three year hiatus (thanks a lot, COVID 🙄), my...

Lead Generation: Anatomy of a Landing Page

As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...

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