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HubSpot Pricing: What Tier is Best for Your Business

HubSpot Pricing: What Tier is Best for Your Business?

Jill Schneider
December 23, 2021

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HubSpot continues to grow in popularity due to its intuitive and easy-to-use software. Earlier this year, HubSpot announced an impressive milestone in the company’s 15-year history. They have exceeded 100,000 paying customers and reached $1billion in annual recurring revenue. A company doesn’t achieve these goals just by being average.

HubSpot’s comprehensive software platform has the power to support all your sales marketing, service, and content management initiatives. The platform offers tools and integrations that are broken down into Hubs for marketing, sales, customer service, operations, and website content management. Each Hub comes with an abundance of tools and features that are intuitive and powerful. To further personalize their options, they offer four HubSpot pricing tiers for each Hub, so you don’t pay for features you don’t need but have the ability to expand when your organization grows.

To help you decide which tier best fits your needs, we did a tier comparison for each Hub to break down the cost and functions.

Determining Your HubSpot Needs

Before you can even begin to decide which Hub or tier is necessary for your business software needs, you must ask yourself:

  • What are my goals
  • What is my budget?
  • What software platforms are already in place? Are they working?
  • Whose buy-in is necessary for a new software platform to be added to your tech stack?
  • What tools or features do you need a software platform to have?

After you answer these questions, you will be better prepared to make a decision about software that will give you the functionality you need.

What Each Hub Has to Offer:

Marketing Hub

You can leverage the power of Marketing Hub to drive traffic to your website, nurture contacts with personalized web and email content, and manage relationships at scale using segmentation and automation tools. Here’s what you can expect from each of the tiers in the Marketing Hub:

Free Tier

Pricing - Free

Popular Features 

(An important caveat — HubSpot branding is included on everything)

  • Email Marketing
  • Forms
  • Landing Pages
  • Live Chat
  • Ad Management
  • CRM (Customer Relationship Management)

Starter Tier

Pricing – Starts at $45/mo

Popular Features

  • HubSpot branding is removed
  • Everything in Free
  • Simple Form Follow-Up Emails
  • Ad Retargeting
  • Landing Page Reporting
  • Multiple Currencies

Professional Tier

Pricing – Starts at $800/mo

Popular Features

  • Everything in Starter
  • Marketing Automation
  • SEO recommendations and tools
  • Blog
  • Social Media
  • Custom Reporting

Enterprise Tier

Pricing – Starts at $3,200/mo

Popular Features

  • Everything in Professional
  • Account-Based Marketing
  • Adaptive Testing
  • Predictive Lead Sourcing
  • User Roles
  • Multi-Touch Revenue Attribution

The Marketing Hub is typically where we recommend leaning into your HubSpot functionality the most. While the Free and Starter tiers offer useful tools for email marketing and landing page creation, it's at the Pro level tier that you start to access the power of HubSpot's marketing automation. Here’s a more in-depth look at the tools included in the Marketing Hub.

Service Hub

HubSpot’s customer service platform is designed to simplify processes for managing customer queries and improving client engagement for businesses of all sizes. It allows users to connect with customers through live chat, one-to-one customer communications, conversational bots, canned responses, and more. Here’s what you can expect from each of the tiers in the Service Hub:

Free

Pricing - Free

Popular Features

  • Contact Management
  • Ticketing
  • Live Chat
  • Team Email
  • Tickets Closed Reports
  • Reporting Dashboard
  • Shared Inbox

Starter

Pricing – Starts at $45/mo

Popular Features

  • Everything in Free
  • Conversion Routing
  • Simple Ticket Automation
  • Multiple Ticket Pipelines
  • Multiple Currencies
  • Calling SDK

Professional

Pricing – Starts at $360/mo

Popular Features

  • Everything in Starter
  • Help Desk Automation
  • Knowledge Base
  • Logged-in Visitor Identification
  • Customer Feedback Surveys
  • 1:1 Video Messaging

Enterprise

Pricing – Starts at $1,200/mo

Popular Features

  • Everything in Professional
  • Goals
  • Playbooks
  • Single Sign-on
  • User Roles
  • Team Management
  • Conversation Intelligence

Here’s a more in-depth look at the tools included in the Service Hub.

Sales Hub

Sales Hub is an all-in-one sales CRM that helps teams supercharge their sales process by eliminating friction. Intuitive tools enable sales reps to exceed their goals, while deal tracking, robust analytics, and conversation intelligence help managers coach their team to keep them on track. Here’s what you can expect from each of the tiers in the Sales Hub:

Free

Pricing - Free

Popular Features

  • Contact Management
  • Deal Pipeline
  • Quotes
  • Meeting Scheduling
  • Live Chat
  • Reporting Dashboard

Starter

Pricing – Starts at $45/mo

Popular Features

  • Everything in Free
  • Simple Automation
  • Goals
  • Conversation Routing
  • Multiple Currencies
  • Rep Productivity Performance

Professional

Pricing – Starts at $450/mo

Popular Features

  • Everything in Starter
  • Deal stage, task, and lead rotation automation
  • Sequences
  • Teams
  • Custom Reporting
  • Phone Support

Enterprise

Pricing – Starts at $1,200/mo

Popular Features

  • Everything in Professional
  • Custom Objects
  • Predictive Lead Scoring
  • Playbooks
  • Forecasting
  • Recurring Revenue Tracking

Here’s a more in-depth look at the tools included in the Sales Hub.

Operations Hub

Operations Hub is a suite of tools that operations teams can use to connect apps, sync and clean customer data, and automate processes at scale. Operations Hub gives you a single source of truth to make data-informed decisions about your business operations. Here’s what you can expect from each of the tiers in the Operations Hub:

Free

Pricing - Free

Popular Features

  • Two-way Data Sync
  • Default Field Mappings
  • Historical Sync
  • All Third-party Integrations

Starter

Pricing – Starts at $45/mo

Popular Features

  • Everything in Free
  • Custom Field Mappings

Professional

Pricing – Starts at $720/mo

Popular Features

  • Everything in Starter
  • Programmable Automation and Bots
  • Webhooks
  • Data Quality Automation

Enterprise

Pricing – Starts at $2,000/mo

Popular Features

  • Everything in Professional
  • Datasets
  • Reporting Calculations
  • Snowflake Data Share
  • Additional Reports, Lists, and Workflows

Here’s a more in-depth look at the tools included in the Operations Hub.

CMS Hub

CMS Hub is a web content management system that enables you to easily create and manage optimized website pages personalized for each stage of the buyer’s journey. Marketers and developers alike can create valuable customer experiences and help you grow your business and online presence. Here’s what you can expect from each of the tiers in the CMS Hub:

Starter

Pricing – Starts at $23/mo

Popular Features

  • Responsive Drag-and-Drop Editor
  • Website Themes
  • Local Development
  • Multi-language Content Creation
  • Standard SSL Certificate
  • 24/7 Security Monitoring & Threat Detection
  • CRM Database

Professional

Pricing – Starts at $360/mo

Popular Features

  • Everything in Starter
  • Smart Content
  • SEO Recommendations
  • Dynamic Content
  • Contact Attribution Report Builder
  • A/B Testing & Reporting

Enterprise

Pricing – Starts at $1,200/mo

Popular Features

  • Everything in Professional
  • Additional Root Domains
  • Partitioning
  • Adaptive Testing
  • Memberships
  • Web Applications

Here’s a more in-depth look at the tools included in the CMS Hub.


If you’re feeling a bit overwhelmed with all the options and tiers, we get it. The good news is that you’re in the right place. We’re a HubSpot Solutions Partner with a full team of certified HubSpot professionals who can help you streamline your marketing, sales, and customer service stack. We also have one of only 36 HubSpot Certified Trainers in the United States on our team. You’re in good hands with HIVE! Schedule time to chat with one of our HubSpot experts to talk more about what HubSpot tiers would work best for your business.

Schedule a Call

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