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HubSpot Pricing Guide: Tier Comparison [Updated]

HubSpot Pricing Guide: Tier Comparison [Updated]


Jill Schneider
January 11, 2023

Trying to decide which CMS is right for your website?

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HubSpot continues to grow in popularity due to its intuitive and easy-to-use software. Earlier this year, HubSpot announced an impressive milestone in the company’s 15-year history. They have exceeded 100,000 paying customers and reached $1 billion in annual recurring revenue. A company doesn’t achieve these goals just by being average.

HubSpot’s comprehensive software platform has the power to support all your sales marketing, service, and content management initiatives. The platform offers tools and integrations that are broken down into hubs for marketing, sales, customer service, operations, and website content management.

Each hub comes with an abundance of tools and features that are intuitive and powerful. To further personalize their options, they offer four HubSpot pricing tiers for each hub, so you don’t pay for features you don’t need but have the ability to expand when your organization grows.

To help you decide which tier best fits your needs, we did a tier comparison of each hub to break down the cost and functions.

How to Determine Your HubSpot Needs

Breaking Down What Each Hub Has to Offer

Already Have HubSpot? Find Out How to Get the Most Out of It.

HubSpot Marketing Hub

HubSpot Service Hub

HubSpot Sales Hub

HubSpot Operations Hub

HubSpot CMS Hub

 

How to Determine Your HubSpot Needs

Before you can even begin to decide which hub or tier is necessary for your business software needs, you must ask yourself:

  • What are my goals?
  • What is my budget?
  • What software platforms are already in place? Are they working?
  • Whose buy-in is necessary for a new software platform to be added to my tech stack?
  • What tools or features do I need a software platform to have?

After you answer these questions, you will be better prepared to make a decision about the software that will give you the functionality you need.

Already Have HubSpot? You Probably Aren't Using It to Its Full Potential.

Many users fail to tap into the full spectrum of HubSpot's capabilities, often underutilizing its extensive features. Conducting a HubSpot audit can reveal these missed opportunities, enabling you to maximize your investment and extract greater value from the platform. Find out why not getting a HubSpot Audit is the #1 mistake users make

Breaking down What Each Hub Has to Offer:

HubSpot Marketing Hub

You can leverage the power of Marketing Hub to drive traffic to your website, nurture contacts with personalized web and email content, and manage relationships at scale using segmentation and automation tools. Here’s what you can expect from each of the tiers in the Marketing Hub:

Marketing Hub Free

Pricing — Free

Popular Features 

(An important caveat — HubSpot branding is included on everything)

Email marketing

Forms

Landing pages

Mobile Optimization

Reporting dashboard

Email automation

Form automation

Live chat

Ad retargeting

Blog

SEO recommendations and optimizations

Standard SSL certificate

Marketing Hub Starter

Pricing — Starts at $45/mo

Popular Features

Free tools plus:

1,000 Marketing contacts

HubSpot branding is removed

Form automation

Email automation

Ad retargeting

Landing page reporting

Payments (U.S. only)

Marketing Hub Professional

Pricing — Starts at $800/mo

Popular Features

Starter plus:

2,000 Marketing contacts

Omni-channel marketing automation

ABM tools and automation

Dynamic personalization

Campaign management

A/B testing

Website traffic analytics

Custom reporting

Salesforce integration

Multi-language content

Video hosting and management

Marketing Hub Enterprise

Pricing — Starts at $3,600/mo

Popular Features

Professional plus:

10,000 Marketing contacts

Single sign-on

Partitioning

Hierarchical teams

 Permission sets 

Sandboxes

Custom objects

Salesforce custom object sync

Adaptive testing

Behavioral event triggers and reporting

Predictive lead scoring

The professional tier is typically where we recommend leveraging your HubSpot functionality the most. While the free and starter tiers offer useful tools for email marketing and landing page creation, it's at the professional level tier that you start to access the power of HubSpot's marketing automation. Here’s a more in-depth look at the tools included in the Marketing Hub.

HubSpot Service Hub

HubSpot’s customer service platform is designed to simplify processes for managing customer queries and improving client engagement for businesses of all sizes. It allows users to connect with customers through live chat, one-to-one customer communications, conversational bots, canned responses, and more. Here’s what you can expect from each of the tiers in the Service Hub:

Service Hub Free

Pricing — Free

Popular Features

(An important caveat — HubSpot branding is included on everything)

Contact management

Ticketing

Live chat

Conversational bots

Email scheduling

Reporting dashboard

Meeting scheduling

Email tracking and notifications

Ticket pipelines

Custom properties

User management

List segmentation

Service Hub Starter

Pricing — Starts at $45/mo

Popular Features

HubSpot branding is removed

Free tools plus:

2 Paid users

Meeting scheduling

Mobile inbox

Ticket pipelines

Simple ticket automation

Email templates

Email tracking and notifications

Reporting dashboard

Payments (U.S. only)

Service Hub Professional

Pricing — Starts at $450/mo

Popular Features

Starter plus:

5 Paid users

Help desk automation

Ticket routing

SLAs

Customer feedback surveys

Custom surveys

Customer portal

Standard contact scoring

Service analytics

Service Hub ENTERPRISE

Pricing — Starts at $1,200/mo

Popular Features

Professional plus:

Sandboxes

Conversation intelligence

Field-level permissions

Custom objects

Single sign-on

1,500 hours of call transcriptions

Custom goals

Up to 5,000 playbooks

Hierarchical teams

 

Here’s a more in-depth look at the tools included in the Service Hub.

How to get more out of HubSpot Service Hub

HubSpot Sales Hub

Sales Hub is an all-in-one sales CRM that helps teams supercharge their sales process by eliminating friction. Intuitive tools enable sales reps to exceed their goals, while deal tracking, robust analytics, and conversation intelligence help managers coach their teams to keep them on track. Here’s what you can expect from each of the tiers in the Sales Hub:

Sales Hub Free

Pricing — Free

Popular Features

(An important caveat — HubSpot branding is included on everything)

Contact management

Ticketing

Live chat

Conversational bots

Email scheduling

Reporting dashboard

Meeting scheduling

Email tracking and notifications

Ticket pipelines

Custom properties

User management

List segmentation

Sales Hub Starter

Pricing — Starts at $45/mo

Popular Features

HubSpot branding is removed

Free tools plus:

2 Paid users

1 to 1 email

Payments (U.S. only)

Stripe integration

Simple automation

Goals

Email and in-app chat support

Sales Hub Professional

Pricing — Starts at $450/mo

Popular Features

Starter plus:

5 Paid users

Sales analytics

Sales automation

Custom reporting 

Sequences

ABM tools and automation

Product library

Calculated properties

Phone support

Sales Hub Enterprise

Pricing — Starts at $1,200/mo

Popular Features

Professional plus:

10 Paid users

Advanced permissions

Hierarchical teams

Custom objects

Sandboxes

Conversation intelligence

Playbooks

Here’s a more in-depth look at the tools included in the Sales Hub.

HubSpot Operations Hub

Operations Hub is a suite of tools that operations teams can use to connect apps, sync and clean customer data, and automate processes at scale. Operations Hub gives you a single source of truth to make data-informed decisions about your business operations. Here’s what you can expect from each of the tiers in the Operations Hub:

Operations Hub Free

Pricing — Free

Popular Features

Two-way data sync

Companies

Deals

Default field mappings

Custom properties

Contact management

Historical sync

All third-party integrations

Operations Hub Starter

Pricing — Starts at $45/mo

Popular Features

Free tools plus:

Custom field mappings

Reporting dashboard

List segmentation

Payments (U.S. only)

Email and in-app chat support

Operations Hub Professional

Pricing — Starts at $720/mo

Popular Features

Starter plus:

Programable automation

Webhooks

Custom-coded bot actions

Data quality command center

Data quality automation

Data health trends

AI-powered data formatting recommendations

List segmentation

Custom reporting

Calculated properties

Deal and company sorting

Operations Hub Enterprise

Pricing —Starts at $2,000/mo

Popular Features

Professional plus:

Datasets

Advanced data calculations and prep

Product library

Custom objects

Snowflake data share

Advanced permissions

Sandboxes

Don't underestimate or dismiss the power of Operations Hub. Everyone has dirty data, it's inevitable. Here’s a more in-depth look at the tools included in the Operations Hub.

HubSpot Video Showcase: Data Quality Command Center

HubSpot CMS Hub

CMS Hub is a web content management system that enables you to easily create and manage optimized website pages personalized for each stage of the buyer’s journey. Marketers and developers alike can create valuable customer experiences and help you grow your business and online presence. Here’s what you can expect from each of the tiers in the CMS Hub:

CMS Hub Free

Pricing — Free

Popular Features

Drag-and-drop editor

Mobile optimization

Blog

Website pages

Website themes

Website structure import

Apex hosting and redirects

Landing pages

SEO recommendations

Site export

Blog import

Blog export

List segmentation

Forms

CMS Hub Starter

Pricing — Starts at $23/mo

Popular Features

Free tools plus:

Premium hosting

Web application firewall (WAF)

Standard SSL certificate

Drag-and-drop editor

App and asset marketplace

Live chat

Forms

Reporting dashboard

Payments (U.S. only)

CMS Hub Professional

Pricing — Starts at $360/mo

Popular Features

Starter plus:

Smart content and reporting

Dynamic personalization

Password protected pages

A/B testing

SEO recommendations and optimization

Content strategy

Google Search Console integration

Content staging

URL mappings

CMS Hub Enterprise

Pricing — Starts at $1,200/mo

Popular Features

Professional plus:

Custom objects

Memberships

Web apps

Adaptive testing

Content partitioning

Activity logging

Site performance monitoring

Additional root domains

Multi-domain traffic reporting

Here’s a more in-depth look at the tools included in the CMS Hub.


If you’re feeling a bit overwhelmed with all the options and tiers, we get it. The good news is that you’re in the right place. We’re a HubSpot Solutions Partner with a full team of certified HubSpot professionals who can help you streamline your marketing, sales, and customer service stack. We also have one of only 36 HubSpot Certified Trainers in the United States on our team. You’re in good hands with HIVE! Schedule time to chat with one of our HubSpot experts to talk more about what HubSpot tiers would work best for your business.

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