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How HubSpot Service Hub Can Accelerate Your Marketing Efforts

How HubSpot Service Hub Can Accelerate Your Marketing Efforts


Jory Nickles
February 4, 2023

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Are you tired of using multiple tools to manage your CRM, marketing efforts, customer service, and support? Are you looking for a way to streamline your marketing efforts and improve customer satisfaction within one platform? Are you interested in leveraging your service efforts to improve your marketing campaigns? Well, look no further — today, we'll show three reasons why you need HubSpot Service Hub to maximize your inbound marketing initiatives.

 

1. Create more targeted marketing campaigns with customer data

With features such as feedback surveys, ticketing, live chat, and a shared team inbox, your team can easily collaborate, respond to, and address customer inquiries or issues. This improves the efficiency of your customer service efforts and gives you insight into valuable information that you can use to better serve your customers.

But it doesn't end with managing customer inquiries. That's only the beginning. Service Hub's analytics and reporting capabilities allow you to track customer satisfaction levels over time, resolve common issues and friction points, and, perhaps most importantly, identify key areas for improvement. You can then use this data to create more targeted marketing campaigns and personalized communication that will help you retain customers and drive repeat business.

 

Example:

Imagine you own a small e-commerce business that sells handmade candles. You've been using multiple tools to manage customer inquiries, but keeping track of everything is becoming difficult. By implementing HubSpot Service Hub, you can now manage all customer inquiries in one place, respond to them efficiently, and use the feedback data to improve your product, service, and communication.

You may discover that a common pain point from customers who made a purchase through your email marketing campaigns is that they had difficulty finding certain information on the product on your website that was mentioned in your marketing email. Equipped with this new information, you can now augment your future marketing campaigns based on the feedback and use reporting to see if email performance, engagement, and purchases improve.

 

2. enhance customer satisfaction with a knowledge base

The knowledge base is your central repository of information about your service or product that can be easily accessed by your potential and current customers online. It contains articles, FAQs, and other helpful resources that can assist customers in finding the answers they need quickly and easily.

Customers can find information before even talking to a salesperson

For marketers, the knowledge base is a powerful tool that can help improve customer satisfaction and reduce the workload on customer service teams. By providing customers with a self-service option, you can empower them to find answers independently, freeing up your customer service team to focus on more complex issues. This gives marketers more of an ability to use their support team as a value proposition in marketing material and campaigns.

Address customers' specific needs and interests

More directly, the knowledge base can also be used to create targeted campaigns and personalized communication that will help you convert interested leads, retain customers and drive repeat business. By analyzing the data on which articles are most frequently viewed and searched, you can tailor your marketing messages to address your customers' specific needs and interests. For example, you may choose to preemptively address certain issues or questions in a more direct manner on your website, within your emails, on your social posts, or in any of your inbound marketing content.

Make improvements to content based on data-driven information

Another benefit of the knowledge base is that it allows you to easily measure the effectiveness of your content by tracking views, shares, and feedback. You can use this data to improve the quality of your content and ensure that it meets your customers' needs. The knowledge base is another resource that will allow you to continuously adapt to the ever-changing and growing needs and interests of your target audience and customers.

 

3. Improve lead nurturing through automation

Another key benefit of HubSpot Service Hub is how well it helps with automated lead nurturing. With features such as chatbots and conversational forms, you can easily capture leads and even engage with them in real time. This not only improves the efficiency of your lead nurturing efforts, but also leads to higher conversion rates.

A chatbot may be primarily designed for web self-service to help a visitor find what they are looking for through the process of having the visitor answer questions that

  1. helps you provide them with the information they need that is specific to their pain point
  2. provides you with valuable insight for future marketing efforts

Example:

Imagine you're a B2B software company, and you're using HubSpot Service Hub to create a chatbot that engages with your website visitors in real time. The chatbot can

help qualify leads (determined by budget, timeline, and industry), provide them with the information they need (expectations, timeline, and tiers of services offered), and schedule a demo while notifying the appropriate sales rep in the process.

Perhaps the visitor qualified themselves and showed interest in a particular service, but chose not to book a demo. You can now send this visitor more targeted marketing campaigns or communication by leveraging this new information. This improves the efficiency of your lead nurturing efforts and increases your conversion rates.

In conclusion, HubSpot Service Hub is a powerful tool not only for support and service but for marketers alike. The tools found within the HubSpot Service Hub provide valuable information about your customers and potential customers that can be used to dramatically improve your marketing efforts over time in a multitude of ways. If you're not already using it, it's definitely worth trying!

If you're curious about what adding the other hubs to your HubSpot portal can do for you and what they'd cost, we've put together a HubSpot pricing guide and tier comparison. Check it out!

Not sure if you are using HubSpot to its fullest capability? Think you need to move up a tier? We can do a HubSpot portal audit and get you running like a HubSpot powerhouse! Click on Buzzy to find out more.

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