HubSpot continues to grow in popularity due to its intuitive and easy-to-use software. Earlier this year, HubSpot announced an impressive milestone in the company’s 15-year history. They have exceeded 100,000 paying customers and reached $1 billion in annual recurring revenue. A company doesn’t achieve these goals just by being average.
HubSpot’s comprehensive software platform has the power to support all your sales marketing, service, and content management initiatives. The platform offers tools and integrations that are broken down into hubs for marketing, sales, customer service, operations, and website content management.
Each hub comes with an abundance of tools and features that are intuitive and powerful. To further personalize their options, they offer four HubSpot pricing tiers for each hub, so you don’t pay for features you don’t need but have the ability to expand when your organization grows.
To help you decide which tier best fits your needs, we did a tier comparison of each hub to break down the cost and functions.
How to Determine Your HubSpot Needs
Breaking Down What Each Hub Has to Offer
Already Have HubSpot? Find Out How to Get the Most Out of It.
Before you can even begin to decide which hub or tier is necessary for your business software needs, you must ask yourself:
After you answer these questions, you will be better prepared to make a decision about the software that will give you the functionality you need.
Many users fail to tap into the full spectrum of HubSpot's capabilities, often underutilizing its extensive features. Conducting a HubSpot audit can reveal these missed opportunities, enabling you to maximize your investment and extract greater value from the platform. Find out why not getting a HubSpot Audit is the #1 mistake users make.
You can leverage the power of Marketing Hub to drive traffic to your website, nurture contacts with personalized web and email content, and manage relationships at scale using segmentation and automation tools. Here’s what you can expect from each of the tiers in the Marketing Hub:
Pricing — Free
Popular Features
(An important caveat — HubSpot branding is included on everything)
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Email marketing Forms Landing pages Mobile Optimization Reporting dashboard Email automation |
Form automation Live chat Ad retargeting Blog SEO recommendations and optimizations Standard SSL certificate |
Pricing — Starts at $45/mo
Popular Features
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Free tools plus: 1,000 Marketing contacts HubSpot branding is removed Form automation |
Email automation Ad retargeting Landing page reporting Payments (U.S. only) |
Pricing — Starts at $800/mo
Popular Features
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Starter plus: 2,000 Marketing contacts Omni-channel marketing automation ABM tools and automation Dynamic personalization Campaign management |
A/B testing Website traffic analytics Custom reporting Salesforce integration Multi-language content Video hosting and management |
Pricing — Starts at $3,600/mo
Popular Features
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Professional plus: 10,000 Marketing contacts Single sign-on Partitioning Hierarchical teams Permission sets |
Sandboxes Custom objects Salesforce custom object sync Adaptive testing Behavioral event triggers and reporting Predictive lead scoring |
The professional tier is typically where we recommend leveraging your HubSpot functionality the most. While the free and starter tiers offer useful tools for email marketing and landing page creation, it's at the professional level tier that you start to access the power of HubSpot's marketing automation. Here’s a more in-depth look at the tools included in the Marketing Hub.
HubSpot’s customer service platform is designed to simplify processes for managing customer queries and improving client engagement for businesses of all sizes. It allows users to connect with customers through live chat, one-to-one customer communications, conversational bots, canned responses, and more. Here’s what you can expect from each of the tiers in the Service Hub:
Pricing — Free
Popular Features
(An important caveat — HubSpot branding is included on everything)
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Contact management Ticketing Live chat Conversational bots Email scheduling Reporting dashboard |
Meeting scheduling Email tracking and notifications Ticket pipelines Custom properties User management List segmentation |
Pricing — Starts at $45/mo
Popular Features
HubSpot branding is removed
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Free tools plus: 2 Paid users Meeting scheduling Mobile inbox Ticket pipelines |
Simple ticket automation Email templates Email tracking and notifications Reporting dashboard Payments (U.S. only) |
Pricing — Starts at $450/mo
Popular Features
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Starter plus: 5 Paid users Help desk automation Ticket routing SLAs |
Customer feedback surveys Custom surveys Customer portal Standard contact scoring Service analytics |
Pricing — Starts at $1,200/mo
Popular Features
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Professional plus: Sandboxes Conversation intelligence Field-level permissions Custom objects |
Single sign-on 1,500 hours of call transcriptions Custom goals Up to 5,000 playbooks Hierarchical teams |
Here’s a more in-depth look at the tools included in the Service Hub.
Sales Hub is an all-in-one sales CRM that helps teams supercharge their sales process by eliminating friction. Intuitive tools enable sales reps to exceed their goals, while deal tracking, robust analytics, and conversation intelligence help managers coach their teams to keep them on track. Here’s what you can expect from each of the tiers in the Sales Hub:
Pricing — Free
Popular Features
(An important caveat — HubSpot branding is included on everything)
|
Contact management Ticketing Live chat Conversational bots Email scheduling Reporting dashboard |
Meeting scheduling Email tracking and notifications Ticket pipelines Custom properties User management List segmentation |
Pricing — Starts at $45/mo
Popular Features
HubSpot branding is removed
|
Free tools plus: 2 Paid users 1 to 1 email Payments (U.S. only) |
Stripe integration Simple automation Goals Email and in-app chat support |
Pricing — Starts at $450/mo
Popular Features
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Starter plus: 5 Paid users Sales analytics Sales automation Custom reporting |
Sequences ABM tools and automation Product library Calculated properties Phone support |
Pricing — Starts at $1,200/mo
Popular Features
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Professional plus: 10 Paid users Advanced permissions Hierarchical teams |
Custom objects Sandboxes Conversation intelligence Playbooks |
Here’s a more in-depth look at the tools included in the Sales Hub.
Operations Hub is a suite of tools that operations teams can use to connect apps, sync and clean customer data, and automate processes at scale. Operations Hub gives you a single source of truth to make data-informed decisions about your business operations. Here’s what you can expect from each of the tiers in the Operations Hub:
Pricing — Free
Popular Features
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Two-way data sync Companies Deals Default field mappings |
Custom properties Contact management Historical sync All third-party integrations |
Pricing — Starts at $45/mo
Popular Features
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Free tools plus: Custom field mappings Reporting dashboard |
List segmentation Payments (U.S. only) Email and in-app chat support |
Pricing — Starts at $720/mo
Popular Features
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Starter plus: Programable automation Webhooks Custom-coded bot actions Data quality command center Data quality automation |
Data health trends AI-powered data formatting recommendations List segmentation Custom reporting Calculated properties Deal and company sorting |
Pricing —Starts at $2,000/mo
Popular Features
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Professional plus: Datasets Advanced data calculations and prep Product library |
Custom objects Snowflake data share Advanced permissions Sandboxes |
Don't underestimate or dismiss the power of Operations Hub. Everyone has dirty data, it's inevitable. Here’s a more in-depth look at the tools included in the Operations Hub.
HubSpot Video Showcase: Data Quality Command Center
CMS Hub is a web content management system that enables you to easily create and manage optimized website pages personalized for each stage of the buyer’s journey. Marketers and developers alike can create valuable customer experiences and help you grow your business and online presence. Here’s what you can expect from each of the tiers in the CMS Hub:
Pricing — Free
Popular Features
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Drag-and-drop editor Mobile optimization Blog Website pages Website themes Website structure import Apex hosting and redirects |
Landing pages SEO recommendations Site export Blog import Blog export List segmentation Forms |
Pricing — Starts at $23/mo
Popular Features
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Free tools plus: Premium hosting Web application firewall (WAF) Standard SSL certificate Drag-and-drop editor |
App and asset marketplace Live chat Forms Reporting dashboard Payments (U.S. only) |
Pricing — Starts at $360/mo
Popular Features
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Starter plus: Smart content and reporting Dynamic personalization Password protected pages A/B testing |
SEO recommendations and optimization Content strategy Google Search Console integration Content staging URL mappings |
Pricing — Starts at $1,200/mo
Popular Features
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Professional plus: Custom objects Memberships Web apps Adaptive testing |
Content partitioning Activity logging Site performance monitoring Additional root domains Multi-domain traffic reporting |
Here’s a more in-depth look at the tools included in the CMS Hub.
If you’re feeling a bit overwhelmed with all the options and tiers, we get it. The good news is that you’re in the right place. We’re a HubSpot Solutions Partner with a full team of certified HubSpot professionals who can help you streamline your marketing, sales, and customer service stack. We also have one of only 36 HubSpot Certified Trainers in the United States on our team. You’re in good hands with HIVE! Schedule time to chat with one of our HubSpot experts to talk more about what HubSpot tiers would work best for your business.