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Jill Schneider

Jill Schneider

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Not Getting A HubSpot Audit is the #1 Mistake Users Make

What if someone told you that you could do more with your HubSpot portal? That you could increase your ROI. Would you nod, then thank them and be on your way because you feel like you are already getting the most out of it? That’s a BIG MISTAKE!...

HubSpot Pricing Guide: Tier Comparison [Updated]

HubSpot continues to grow in popularity due to its intuitive and easy-to-use software. Earlier this year, HubSpot announced an impressive milestone in the company’s 15-year history. They have exceeded 100,000 paying customers and reached $1 billion...

Content Audit: Why It's Important for Your 2023 Marketing Strategy

Content is the backbone of any successful inbound marketing strategy. You have been writing blog articles and creating other content like a well-oiled machine all year. It feels like your content inventory is growing almost faster than you can keep...

How the HubSpot Admin Role Adds Value to Your Team

The HubSpot ecosystem is continually evolving and growing with new features and functions to streamline the inbound marketing process. How do you keep up? A quiet change has been happening over the last couple of years. We are moving from a culture...

How to Create a Content Strategy for 2023 [Step-By-Step Guide]

Priorities. We create them with the best of intentions, then unintentionally ignore them. What do you quickly push to the bottom of your list? Here's an analogy about priorities. 

My dad always tells me, "You shouldn't drive on the bottom half of...

INBOUND 2022 Recap: Takeaways, Insights, and a Ton of Inspiration

There was a lot of buzz leading up to this year's INBOUND Marketing Conference in Boston, put on by HubSpot. After being virtual for two years, INBOUND 2022 was in person again! The HIVE team was pumped for a week packed with influential speakers...

AI Writing Assistants: What Are They and Should You Use One?

Artificial intelligence (AI) writing assistants are computer programs that generate content quickly on any topic for any industry. Content writing problem solved! Well...not so fast. Stay with me here. There are several different AI-based writing...

The Importance of Setting SMART Marketing Goals [+ Examples]

Approximately 20 percent of small businesses fail within the first year, according to the Bureau of Labor Statistics. [1]  By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have...

The Ultimate Guide to LinkedIn Advertising Terms

Putting together a LinkedIn ad campaign is A LOT of work, even more so if it is your first time. There are so many decisions to make, so many terms to understand. You want to make the most of your ad spend, right? There’s nothing worse than checking...

The Truth About Your Digital Advertising Budget

I don't think there is a single person in the workforce today that isn't concerned about their budget. People are spending money more cautiously than ever. Business owners are combing through their operating budgets to see where they can trim costs,...