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DIGITAL STRATEGY BLOG


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Buzzy Love

Why Inbound Marketing Services Need to be Part of your Marketing Plan

UPDATED: May 13, 2019
 
If you're running a business or heading up a marketing department your goals are pretty simple - increase visits to your website, leads, and of course, sales. 
 
How are you driving people to your website? What's...

Why You Should Add Public Relations to Your Digital Mix

I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not. 

Inbound marketing and public relations are birds of a feather (and yes they...

Your Guide to Digital Agency Terminology

Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?" 

Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...

Understanding Value Based Pricing & the HIVE Point System

When you think about working with a marketing agency, you're probably expecting to pay them on an hourly or project basis. It's been that way for decades. Why change something that has been working for so long?

Well, has it really been working or is...

The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your...

The Power of Consistency in Your Marketing Efforts

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and...

Identifying the Gaps in Your Inbound Marketing Strategy

As a business owner or marketing director, you likely know how critical it is to develop an effective inbound marketing strategy. Unfortunately, some marketing directors end up sabotaging their strategy by quickly diving into the deep end without...

What is SEO and Why Does Every Small Business Owner NEED It?

Everybody knows that the market is changing at an unprecedented rate, with the increasing influence of technology, from internet to social media to smart devices. And for small business owners, that means that the playing field has just gotten more...

What is Inbound Marketing and Why do You Need It?

True marketing is about creativity, finding ways to not only reach your audience so that you can tell them about your product and service but to nurture relationships and create an unforgettable experience that will inspire them to tell their...

6 Tips to Start Your Inbound Marketing Yourself

Starting an inbound marketing campaign for your business is a great way to grow your company whether you're a mom-and-pop shop or an international enterprise business. For many business owners and marketers, however, getting started can be daunting....