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Marketing is a hefty topic with many methodologies and best practices. It’s a world full of buzzwords like SEO (search engine optimization), PPC (pay-per click advertising), click-through rate, inbound vs. outbound, and lots more. And with our world...
This season always brings gratitude and thankfulness to mind. But this year — the 2020iest of years — needs an extra dose of gratitude for the things that didn't go wrong. With everything that has happened in our world throughout this pandemic it...
Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today,...
As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.
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As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more...
See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.
Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations, you can more easily speak to your customer's questions, desires, and needs in...
HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least...
A popular brand building tactic for businesses of all sizes is thought leadership. By sharing your company's knowledge and point of view with the market, you can organically attract a qualified audience (sounds like Inbound Marketing don't you...
As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the...
