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No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored...
If you’re familiar with the Hubspot CRM or HubSpot Marketing software, you probably already know that it’s one of the best programs for inbound marketing and sales teams. The platform offers plenty of freedom with easy integration options for social...
Thanks to a combination of social media, soaring health insurance costs, and affordable access to lifestyle tech devices, the health and fitness industry is booming. I mean seriously booming. Over the past decade in the U.S. alone, the $30 billion...
If you’re somewhere in between a total beginner and a modest level of experience when it comes to your understanding of inbound fundamentals, HubSpot Academy’s Inbound course will definitely be worth your time. As someone with previous experience...
Please repeat after me...
This. Isn't. Field of Dreams.
Websites. Do. Not. Work. That. Way.
Great! Now that we've got that out of the way, we can talk about why just having a website is NOT a marketing plan.
When I first heard the term "Smarketing", I automatically thought it meant smart marketing. I zoned out and thought about what smart marketing looked like. It was reaching the right people (your target customer), through the right communications or...
I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not.
Inbound marketing and public relations are birds of a feather (and yes they...
Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?"
Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...
