Skip to content

 

DIGITAL STRATEGY BLOG


Featured Post
 
 
Buzzy Love

The Power of High Value Content Offers

Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today,...

Beyond Writing Blogs: How to Promote Your Blog Posts

As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.  

...

Education Marketing: 5 Ways To Improve Student Recruitment

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more...

How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

5 Reasons Why Buyer Personas Are Important for Your Inbound Marketing

Personas take your target demographics deeper and help you understand not only WHO your customer is but also HOW to talk to them. When you understand their motivations, you can more easily speak to your customer's questions, desires, and needs in...

HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least...

How to Add Public Speaking as a Lead Generation Strategy

A popular brand building tactic for businesses of all sizes is thought leadership. By sharing your company's knowledge and point of view with the market, you can organically attract a qualified audience (sounds like Inbound Marketing don't you...

An Intro to Inbound with HubSpot Academy

As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the...

6 Must Have Elements of an Inbound PR Press Release

As we've shared previously, PR can also be used as an inbound marketing tactic. However, to earn the trust of journalist, you need to create releases that matter and will catch their attention. A key component is making sure your release includes...

The Cost of Inbound Marketing

No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored...