I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨
Strategy drives almost everything we do. Without a plan, how can we be successful? How do we measure success? If we go through life by just "winging it," there are bound to be some fun moments, but we can never really measure our execution against...
In short, yes! Inbound marketing can be effective for any type of business – leveraging valuable content and experiences to attract customers. Unlike outbound marketing which interrupts an audience with content they don't always want, inbound...
Humans are social by nature and have an inherent tendency to embrace community when they have the ability to do so to their benefit. In today's rapidly evolving digital business world, smart, forward-thinking companies should look to leverage this...
As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...
Whether you're new to email marketing or just looking for the latest tips on best practices, you've come to the right place! While other channels such as social media and text message marketing have entered the market as new and exciting ways to...
Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...
Inbound content creation is a foundational piece of a company’s digital marketing success. Gone are the days when magazines, newspapers, salespeople, and even TV advertising were the biggest influencers on consumer behavior. Thanks to the power of...
The best marketing campaigns all have one thing in common — they do much more than just promote a brand, product, or service. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place...
It’s official, we live in the world of computer intelligence. We’re not suggesting that Skynet is taking over, and terminators are out to get us. The truth however, is more similar to that of a Matrix storyline. Just like the Matrix movie series,...
The Software as a Service (SaaS) industry is innovative and competitive. Which makes the process of promoting software unique, even if the marketing methodologies and tools are similar to ones used for traditional marketing. A big difference between...
