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Digital Strategy Blog

Mastering Follow-Up Emails: Tips for Post-INBOUND Success
Featured Post

Small Business Marketing Strategy: Why PPC Can't Be Your Only Plan

Pay per click can be a very effective marketing tactic and it's one that we recommend to nearly all of our clients, but it simply cannot be your whole marketing plan. It can be enticing to think about leap frogging the rest of your competition to...

Social Media Marketing Services: Is Instagram Right for My Business?

There are hundreds of different social media marketing services. And for years, the majority of social media marketing has taken place on Twitter and Facebook. But, as the two big networks invest more heavily in paid advertising, businesses are...

Your Baby is Ugly: 5 Signs it's Time for a Website Makeover

It can be a touchy subject. People don't like to hear that their baby is ugly, but the fact is, there's a good chance yours is. We aren't talking about your child, but sometimes it can feel that way when you approach a needed website makeover. 
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Blogging for People Who Hate Writing Blogs

We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check...

Understanding and Proving Marketing ROI

The goal of every marketing campaign is to show a positive ROI (Return On Investment). That's the name of the game. You want to spend a little money to get a lot back. A successful campaign will accomplish this, but what if you don't know if it was...

Character Count 101: Your Guide to Optimal Content Lengths

Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your...

5 Steps to Amazing Blog Titles

A good writer is supposed to be able to grab their reader in a matter of seconds. Well, with your blog title, you've not only got to catch readers' attention, but also the attention of search engines. Your title has to be searchable and be focused...

Why It's Absolutely Crucial to Have a Mobile Optimized Website

As Evan informed us in his most recent blog post 3 Signs It's Time for a Website Makeover, more than 50% of online searches are performed on a mobile device. But that's not the only astounding mobile statistic out there. Consider the following: 

Inbound Marketing Services: Creating Promoters

This is the final post in our Inbound Marketing Services series. Thanks for sticking it out! ;)
If you haven't had a chance to read the others, here they are. We recommend starting at the beginning. 

Why is Email Marketing Important? (And DEFINITELY Not Dead)

We've already learned that email is an important component of the convert stage of the inbound methodology (as outlined in Dustin's (@DBrackett88Inbound Marketing Services: Converting Leads to Customers blog post) and we will learn about how it...

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