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There are a lot of moving parts to digital marketing and creating content. There is no magic bullet to creating great content, but there are definitely rules that you should be following in order to show up correctly and increase engagement....
Setting a digital strategy is not an easy task, but for some reason, many businesses take it much more lightly than they should. The businesses that are successful are the ones that put time, effort, and resources into creating the best digital...
In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads never...
Every business has the goal of increasing leads and many are focused on increasing their leads online. But with all of the chatter out there, all the competition, all of the distraction, how can your business stand out to help you increase your...
As a business owner, you've likely received a phone call or two from a company claiming that they've reviewed your website and promising that they can propel your business to the top of Google web results for just a few hundred dollars a month! We...
Many businesses will eventually journey into the world of blogging, but there are two big reasons that it can fall flat - 1. they can't keep up with the time commitment, and 2. they get discouraged and give up. It's fairly easy to get discouraged...
As those of you who have consistently read our blog posts or have chatted with us about inbound marketing likely know, inbound marketing does not stop once a visitor has become a lead. Instead, inbound marketing is all about touching potential...
In a previous blog post titled The Importance of Setting SMART Marketing Goals, I talked about what a SMART goal is and why you should be setting them for your business. Now that you understand why they are important, it's time to actually set your...
Not every business has a huge marketing budget. Scratch that. Very few businesses have a huge marketing budget. Spending that money wisely has a huge impact on your effectiveness and bottom line throughout the year.
If you only have the budget to...
We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.
We all hate them.
Social Media Marketing is more than this. Remember...
