Digital Strategy Blog

At HIVE, we strongly believe that your website should be your best salesman yet for many businesses, it's kind of an afterthought. Think about it - your website works 24/7, should always have the answer that someone is looking for, can provide...

As a marketer, you're probably already aware of how important it is to write your blogs with SEO in mind. I've spent time explaining how to choose a keyword, where to place that keyword in your blog, and how to make sure that you are doing...

HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot...

Analytics, analytics, analytics. As a marketer, the importance of pulling marketing analytics has most likely been ingrained in you. And with the increased accessibility of analytics for all of our digital marketing, you've probably been buried in...

HubSpot is the world's leading inbound marketing software and is known for its innovative approach to inbound marketing and software. HubSpot is driven to help businesses grow and succeed through their inbound marketing strategies. And while it's...

Since we began working with HubSpot as a Partner Agency, our eyes have really been opened to the power of establishing well thought out and reliable buyer personas. We all want to target and talk directly to our target market, but in general, most...

If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a...

I know what you're thinking, "DUDE! It's only September! I'm not ready to start thinking about snow and the holidays!". Well, unfortunately, it's time to start thinking about it. The companies that perform the best during the holidays are the ones...

Blogging is a commitment. It's a tactic that takes a lot of time, effort, research, and a talent for writing. Because there are so many barriers, it's a tactic that is really only used effectively by larger brands, professional bloggers, and...

There are hundreds of different marketing tactics and deciding which are best for your business can be completely overwhelming. But, despite the sheer number of tactics available to us as marketers, there are actually just two overall types of...