Skip to content
MLAH Top Nav-1Marketing Grader Top Nav-1Supered Buzzy Top Nav-1

 

Supered-Buzzy-2025-Main
UPCOMING WEBINAR Unlocking the Future of Sales Enablement with Supered⚡️ & HIVE Strategy
x
Buzzy-chat
Ask AI Buzzy
close chat
fullscreen chat
Buzzy-chat

Buzzy AI Assistant

Human Chat
Buzzy-chat

I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

Today
- AI: Hi there! I'm Buzzy!
- AI: How can I help you today?
Buzzy-chat
buzzin for answers
How would you like to interact with Buzzy?
Speak
Text
microphone ai
Speaking to Buzzy Sending message Buzzy is responding
** Buzzy might make mistakes occasionally. It's always a good idea to double-check important information with HIVE.
close chat
Let Buzzy ...

Social Media Content Creation: The 80/20 Rule


Dustin Brackett
June 21, 2016

Trying to decide which CMS is right for your website?

View CMS Comparison
Read Time:
Don't have time? Download Now as a PDF

We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this. Remember that first word in this marketing tactic? Yeah...SOCIAL. As in being social, engaging with your fans, being part of the community. So many businesses get caught up in the last word. MARKETING. Yes, you and your business are probably on social media for marketing purposes, but it's more than that. 

Want to know the easiest way to lose a follower or to get tuned out by your followers? Try to sell them with every post.

Our 80/20 Rule will help you avoid losing followers, help you actually gain followers, and in the end your sales posts will be much more successful. Let's take a look...


When creating social media content, it's important to take many things into account:

  • Who is this content for?
  • Are they going to engage with it?
  • Why do they care?
  • Do I care?

Far too much social media content goes out without any sort of forethought. Take the time to understand and answer these questions before sending out that tweet. Your followers will thank you.

Now to the 80/20 Rule:

We've all heard of the Pareto Principle - that 20% of input is responsible for 80% of the results obtained, but we're going in a different direction. For social media content creation, we recommend that 80% of your content be engagement focused. These can be posts about recent news, quizzes, videos, fun info, goofy pictures, memes, gifs, and even fun pictures of you and your team. The other 20% of your content should be sales focused. These would be posts about sales, specials, products, services, benefits, warranties, etc.

Like we talked about earlier, social media is meant to be a community. It's meant to be SOCIAL. Think about it - what content gets seen the most? What content goes (buzzword alert!) viral? Have you ever seen a sales post go viral? NEVER.

The companies that are most successful on social media are the companies that understand that their job is to entertain and engage before selling on social media. The engagement (likes, shares, comments, retweets, reactions, etc.) will help more and more people see your content and your brand. 


Remember that company that had all those great sales posts every day? NOPE. That's not a thing. No one remembers those companies.

I think that we all understand that social media is not a fad and is no longer just a toy that the kids are playing with. Social media is a viable (and indespensible) marketing tactic that nearly every business should be utilizing, but the key is to use it following the 80/20 Rule. 

Are you not sure if you're getting the most out of your social media marketing? Are you taking full advantage of what each network has to offer? Are you making mistakes that you don't even know you're making? We've all had those fears.

Chat with our Inbound Marketing specialists



 

Latest Blog Posts

What’s Holding Back B2B Healthcare Marketing (And How to Fix It)
Apr 22, 2025

What’s Holding Back B2B Healthcare Marketing (And How to Fix It)

Jill Schneider
Marketing, healthcare

If you're in B2B healthcare marketing, you already know—it’s no walk in the park. Between strict compliance rules, complex buyer journeys, and rising ad costs, getting your message in front of the right decision-makers is a full-time job. And...

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI
Apr 16, 2025

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI

Desiree Landa
Case Study, SaaS Marketing

Want to 6x your web traffic? Increase conversions by 85%? Generate hundreds of inbound demos?These companies did it—and they didn’t get there with cookie-cutter tactics or guesswork. They partnered with a team that knows SaaS, understands the...

The Origin Story of Supered Buzzy
Apr 9, 2025

The Origin Story of Supered Buzzy

Dustin Brackett
HubSpot

Every superhero has an origin story. Some are bitten by radioactive spiders. Others fall from distant galaxies or are forged in the fires of adversity. And then there’s Buzzy — the curious, clever, and relentless little bee who transformed from a...

HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon