Digital Strategy Blog (41)

March 9, 2016

Out with the Old, In with the New: Why Inbound Marketing is the Answer

Remember the days when your marketing plan centered around television commercials, radio spots, newspaper ads, and billboards?

How much of your marketing budget is spent on these tactics today? For most industries, the answer should probably be...

March 3, 2016

Writing Blogs and the Importance of Brand Voice and Authenticity

We're big fans of blogging here at HIVE, if you hadn't already noticed. And it's not just because we like to talk and have a lot of things to share with the world (though of course that has something to do with it). We also feel strongly that...

March 2, 2016

3 Signs it's Time for a Website Makeover

We spend many hours every week looking at, inspecting, and evaluating websites and we're here to tell you...there's a good chance your website is due for a makeover.

We see websites every week that are uninteresting, still have flash elements, and...

February 26, 2016

Inbound Marketing Services: Converting Leads to Customers

This is the next post in our series taking a look at inbound marketing services and the stages involved. If you haven't had a chance to read our others you can check them out below to get up to speed.

Inbound Marketing Services: Attracting New...

February 20, 2016

3 Simple Content Marketing Ideas Using Assets You Already Have

As you’re probably aware, we love content here at HIVE. We love creating it, we love reading it, we love sharing it but most of all, we love what it can do to help your customers find you and develop those qualified leads.

And there are so many...

February 11, 2016

Inbound vs Outbound Marketing

You may have heard the terms inbound and outbound in reference to your marketing strategy, but what exactly do those terms mean? And what is the difference between the two? And which should you be using? Let us break it down for you.

February 11, 2016

Inbound Marketing Services: Converting Visitors to Leads

If you read our last post about attracting new visitors to your site through inbound marketing services, this is the next step.

Like we talked about, having traffic coming to your site is great, but it doesn't do you a whole lot of good if it...

February 5, 2016

Inbound Marketing Services: Attracting New Visitors

Ask any business what their goals are for marketing and it's pretty likely that one of their goals is to increase traffic to their website. Heck, who doesn't want more eyes on their company?

We get it, but the "build it and they will come"...

January 29, 2016

How and Why You Should Be Marketing to Generation X

Known as the Forgotten Generation, the Connected Generation and the MTV Generation, Generation X is often overlooked in our marketing efforts as we strive to capture desirable Millennials and Generation Z. But overlooking these people is a huge...