Digital Strategy Blog

We all know that business. You know...the one that tries to sell you something with every single post. Every day is a new special. A new reason to buy something from them. OMG.

We all hate them. 

Social Media Marketing is more than this. Remember...

 LinkedIn is the only social network designed specifically for the business community. And with 433 million members, it's no secret that it is a valuable resource for building and cultivating business relationships. While many people have a...

Like they say, you can't know where you're going without knowing where you've been. Before making the decision to dive (or not to dive) into inbound marketing services, there are questions that any business owner and/or marketing manager MUST ask...

Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a...

One of the biggest benefits of digital marketing is the ability to target and segment your audience. Gone are the days of posting a billboard on I-25, hoping you are reaching your target audience. Instead, say hello to the days of robust targeting,...

There are many things to like about all kinds of online marketing services. Social media marketing and search engine optimization are all the rage right now, but in order to be successful and show positive ROI, you've got to diversify.

Only focusing...

A common marketing goal for most companies is to find new customers and increase the size of their database. Touching more people and gaining new customers is a great goal but, while this is something that every company should be reaching towards,...