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THE STATE OF MARKETING INBOUND24 Edition
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Digital Strategy Blog

Mastering Follow-Up Emails: Tips for Post-INBOUND Success
Featured Post

Four Popular HubSpot Integrations to Streamline Your Work

Are you an app junkie like I am? There’s an app for everything, even things we didn’t know we needed an app for. Full disclosure, I have over 150 apps on my phone. In today’s technologically advanced environment, apps are what keep the business...

How to Use HubSpot: Bulk Enroll Contacts in a Sequence

Enrolling contacts into a sequence doesn't have to be painful. HubSpot has tools you can use to simplify the process. This How to Use HubSpot with Tim will walk you through bulk enrolling prospects into sequences.

Using Lead Generation in Your Software Marketing Strategy

Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...

Tips to Optimize your HubSpot Website for Peak Performance

In this series of articles on website optimization, we’ve established how important it is to keep your website running smoothly. Search engines care about your website performance, so do your users, and so should you.

Search Engine Optimization Best Practices for Content Writing

I want to preface this article by stating that the number one reason for writing a blog article shouldn't be to rank for keywords. Yes, I said that. Let me explain. A blog article is an essential, multi-functional part of any good inbound marketing...

How to Use HubSpot: Workflows to Trigger Sequences

If you've used HubSpot, then you know that there are really two types of automation available to you — Workflows and Sequences. The former is focused on marketing automation, sophisticated branching and logic, deal and ticket pipeline automation,...

Three Tips for Paid Search Advertising to Generate Leads Online

Pay-Per-Click (PPC) can be a very effective marketing strategy if done well. PPC advertising can drive significant highly targeted traffic back to your website, but it can also be expensive and unfruitful if you’re not investing the time into...

5 Ways Lead Management Improves Your Inbound Marketing Strategy

Every business has unique goals and challenges. Why should your inbound marketing strategy be any different when it comes to new leads online?

Businesses operate on one basic principle: supply and demand, no matter the industry. Whether you are a...

How to Use HubSpot: Quote Based Workflows

First I want to preface this post to say that quote-based workflows are not new. They've been around a long time, but what is new is who has access to them. Quote-based workflows in HubSpot have always been a Sales Enterprise Hub feature, but as of...

Lead Nurturing Email Campaign Strategies that Work

Your social media manager crafts a killer post for your high-value content white paper about the benefits of your product that promises to make life easier. Analytics prove that it's working because the landing page is getting a good amount of...

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