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I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

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Digital Strategy Blog

Does My Website Really Have to be ADA Compliant?
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How to Use HubSpot: SEO Scan Tool

WebCrawler. Lycos. Excite. Dogpile. Altavista. If these names don't ring the bell, I am pretty sure the next ones will. I am confident to say many of you have heard of Google, Yahoo, DuckDuckGO, and Bing. In fact, you have most likely used one of...

AI Writing Assistants: What Are They and Should You Use One?

Artificial intelligence (AI) writing assistants are computer programs that generate content quickly on any topic for any industry. Content writing problem solved! Well...not so fast. Stay with me here. There are several different AI-based writing...

The Importance of Setting SMART Marketing Goals [+ Examples]

Approximately 20 percent of small businesses fail within the first year, according to the Bureau of Labor Statistics. [1] By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have...

How to Prepare for INBOUND 2022

It's HAPPENING! It's REALLY HAPPENING! INBOUND 2022 is going to be back in person at the Boston Convention Center the first week of September! I may be slightly excited, if you couldn't tell. After a three year hiatus (thanks a lot, COVID 🙄), my...

Lead Generation: Anatomy of a Landing Page

As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...

How to Power Up Your React App in HubSpot

A few nights ago, I was working on my Bug-Tracker side project in which I used React to take advantage of the reusability of components as I build my web application. As I was working my way through the login implementation, I thought about...

HubDB 101: Build and Display a HubDB Table

So far in our HubDB series, we’ve covered that HubDB is a HubSpot tool that allows you to create tables to store data in rows, columns, and cells, much like a spreadsheet. You can customize a HubDB table's columns, rows, and other settings based on...

Facebook Ads: 8 Reasons to Use Them For Digital Advertising

Digital advertising is a great addition to your inbound marketing strategy. According to Smart Insights, over 4 billion people worldwide use social media1. There's nowhere else you can reach that many people. But, how do you choose which social...

What You Need to Know Before You Sign Up for HubSpot

In the nearly eight years since we became a HubSpot Solutions Partner, things have changed...A LOT. When we became a partner, there was one hub and the CRM. Today, there are five hubs plus the CRM, with three to four levels of each hub. There is a...

The Ultimate Guide to LinkedIn Advertising Terms

Putting together a LinkedIn ad campaign is A LOT of work, even more so if it is your first time. There are so many decisions to make, so many terms to understand. You want to make the most of your ad spend, right? There’s nothing worse than checking...

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