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THE STATE OF MARKETING INBOUND24 Edition
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The New Sales Hub Unveiled

The New Sales Hub Unveiled


Evan Burns
October 4, 2023

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Even seasoned HubSpot pros might have been taken aback post-INBOUND 2023 upon discovering the plethora of new features in Sales Hub. Navigating through this upgraded landscape might seem challenging, but worry not. This detailed guide will walk you through all you need to know about these game-changing updates:

  1. Smart Prospecting with Professional+
  2. Boost in Revenue Growth
  3. Scaling Insights
  4. Preview: Upcoming in Sales Hub

1. Smart Prospecting with Professional+

Enter the world of the new prospecting arena: Professional+. This streamlined platform is crafted to amplify the concentration and efficiency of your sales brigade as they liaise with prospects. This unified interface brings all essential tools together, abolishing the chaos of managing assorted tabs and disconnected platforms, permitting your sales team to dive into their tasks with a mere click.

But the updates don’t end here. This workspace persistently keeps leads and significant data at the forefront. It spontaneously retrieves CRM data for forthcoming meetings, organizes vital context in task queues, and suggests the best following activities, ensuring your sales squad always has instant access to pertinent information, enhancing their capability to create and nurture impactful customer relationships with utter ease.

Unified Lead Management

At HubSpot, we're revolutionizing the prospecting game with reimagined lead management. Create lead records that fluidly transition through various stages as your sellers engage with them. Transmute a qualified lead into a deal within the Professional+ workspace effortlessly.

Smarter Sequences

Elevate your automated prospecting strategies with enhanced HubSpot sequences. Relate sequences directly to business impacts, and employ outcome reports for effectiveness analysis. Optimize each step using improved analytics and experiment with various options using novel A/B testing functionality to discern what truly resonates with your audience.

Seamless Handoffs

Amplify your sales team's abilities with HubSpot's enriched functionality that eases lead handoffs. Your marketing team can now even generate sales meetings on behalf of your sales representatives, streamlining the process further.

Mobile Prospecting Updates

Maintain the momentum even on the go with advanced mobile app updates. Enroll new leads promptly with mobile sequences and leverage the AI content assistant for efficient and relevant sales email drafting, ensuring your reps are always prepared.

2. Boost in Revenue Growth

HubSpot's augmented Sales Hub tools ensure a more streamlined deal closure process. The updated deal board guarantees smooth flow from qualification to quote, offering instant snapshots of vital metrics, and reducing distractions, keeping the sales tempo robust.

3. Scaling Insights

Step into scalable success with the renewed Sales Hub. Empower your managers to effortlessly set, meet, and exceed revenue goals while enriching their teams with critical insights. Dive deep into a redefined realm of sales reporting and analytics and brace for unmatched growth and accomplishments.

Smarter Forecasting

Prepare for a substantial enhancement in forecasting with the new accuracy tracking view. Effortlessly delve into historical forecast data of sales reps, and remain informed about your forecasts and pipelines across teams, keeping tabs on crucial metrics like team goals, closed won, gap, and forecast submissions.

Prospecting Analytics

Effortlessly uplift your sales game with the novel prospect activities report. Obtain a comprehensive view of your team’s activities, identifying both standouts and areas that need enhancement.

Deeper Deal Reporting

Navigate through the deal's journey in your pipeline effortlessly with the updated deal funnel report. This tool guarantees your managers have access to precise and trustworthy metrics, considering every aspect of deal progression.

4. Preview: Upcoming in Sales Hub

While that concludes the latest updates in Sales Hub, stay tuned for further exciting advancements in the pipeline, including AI forecasting and a comprehensive makeover of the LinkedIn Sales Navigator integration.

AI Forecasting

Sales managers, prepare yourselves! Soon, measure the accuracy of your manual revenue predictions against insights propelled by Artificial Intelligence.

A Revamped LinkedIn Sales Navigator Integration

Anticipate a thoroughly transformed LinkedIn Sales Navigator integration in the near future, ensuring your sales endeavors become even more efficient and effective.

This comprehensive insight into the enhanced Sales Hub ensures you are well-equipped to navigate and utilize these novel features, guaranteeing a smooth and successful sales journey ahead. Your pathway to amplified sales performance has never been clearer and more efficient. You can also check out our webinar on Sales Hub to give you a few tips and tricks to utilize now, and after the next Sales Hub Update.

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