Skip to content

 

DIGITAL STRATEGY BLOG


Featured Post
 
 
Buzzy Love

Amber Klein

Amber Klein
Find me on:

Recent Posts

Social Media Marketing Services: Do You Need A LinkedIn Business Page?

 LinkedIn is the only social network designed specifically for the business community. And with 433 million members, it's no secret that it is a valuable resource for building and cultivating business relationships. While many people have a...

5 of the Best Marketing Podcasts for Your Commute

Podcasting, originally called "audioblogging" began in the 1980s but didn't really hit it's stride until 2005 when Apple added the ability to download podcasts to iTunes. In the early 2010s, it seemed like podcasting might be fizzling out into a...

Creating Personas: What Are They and How Do I Develop One?

One of the biggest benefits of digital marketing is the ability to target and segment your audience. Gone are the days of posting a billboard on I-25, hoping you are reaching your target audience. Instead, say hello to the days of robust targeting...

Why is Email Marketing Important for Growing Return Business?

A common marketing goal for most companies is to find new customers and increase the size of their database. Touching more people and gaining new customers is a great goal but, while this is something that every company should be reaching towards,...

How to Start Writing Blogs That Will Positively Impact Your SEO

Chances are you've come across this post because you already understand how important it is to be writing blogs for your business (If you're not convinced yet, check out Dustin's post: 5 Reasons Blogging For Business Is A Must) and now you're ready...

Social Media Marketing Services: Is Instagram Right for My Business?

There are hundreds of different social media marketing services. And for years, the majority of social media marketing has taken place on Twitter and Facebook. But, as the two big networks invest more heavily in paid advertising, businesses are...

Blogging for People Who Hate Writing Blogs

We've talked a lot about blogging in the HIVE blog. We've covered everything from why blogging for your business is crucial to how to ensure your brand voice comes through in your blogs. If you've missed some of these past topics, be sure to check...

Character Count 101: Your Guide to Optimal Content Lengths

Here at HIVE, we often have to field questions about the ideal character count for any given type of content. And this is a completely valid question. We all know that content is crucial for so many reasons but it can't do it's job unless your...

Why It's Absolutely Crucial to Have a Mobile Optimized Website

As Evan informed us in his most recent blog post 3 Signs It's Time for a Website Makeover, more than 50% of online searches are performed on a mobile device. But that's not the only astounding mobile statistic out there. Consider the following: 

Why is Email Marketing Important? (And DEFINITELY Not Dead)

We've already learned that email is an important component of the convert stage of the inbound methodology (as outlined in Dustin's (@DBrackett88Inbound Marketing Services: Converting Leads to Customers blog post) and we will learn about how it...