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Amber Klein

Amber Klein
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Recent Posts

How We Increased Website Traffic 147% with Three Emails

HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot...

Don't Just Pull Analytics, Optimize Off Them

Analytics, analytics, analytics. As a marketer, the importance of pulling marketing analytics has most likely been ingrained in you. And with the increased accessibility of analytics for all of our digital marketing, you've probably been buried in...

Inbound Marketing: Why You Need a HubSpot Partner Agency

HubSpot is the world's leading inbound marketing software and is known for its innovative approach to inbound marketing and software. HubSpot is driven to help businesses grow and succeed through their inbound marketing strategies. And while it's...

How to Use Calls-to-Action in Your Lead Nurturing Campaign

If you've been keeping up with the HIVE blog, you should know a little bit about lead nurturing by now. We've talked about what lead nurturing is and how crucial it is for moving potential customers through the sales cycle. We've also talked a...

Inbound vs. Outbound Marketing: Understanding the Tactical Differences

There are hundreds of different marketing tactics and deciding which are best for your business can be completely overwhelming. But, despite the sheer number of tactics available to us as marketers, there are actually just two overall types of...

3 Essential Email Workflows All Marketers Should Be Using

In the past couple of weeks we've talked about the importance of lead nurturing campaigns and why you should be using workflows as a part of your lead nurturing strategy. You've learned that the lack of lead nurturing is the reason that a large...

Why You Should Be Using Email Workflows for Lead Nurturing

In a previous blog post titled Why You Can't Afford NOT to Have a Lead Nurturing Campaign, I talked about the importance of capturing leads and staying in front of them. If you've read that post, you might remember that 79% of marketing leads never...

7 Reasons Not to Outsource Your Inbound Marketing Services Overseas

As a business owner, you've likely received a phone call or two from a company claiming that they've reviewed your website and promising that they can propel your business to the top of Google web results for just a few hundred dollars a month! We...

Why You Can't Afford to NOT Have a Lead Nurturing Campaign

As those of you who have consistently read our blog posts or have chatted with us about inbound marketing likely know, inbound marketing does not stop once a visitor has become a lead. Instead, inbound marketing is all about touching potential...

How to Set SMART Marketing Goals

In a previous blog post titled The Importance of Setting SMART Marketing Goals, I talked about what a SMART goal is and why you should be setting them for your business. Now that you understand why they are important, it's time to actually set your...