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Amber Klein

Amber Klein
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Writing Blogs and the Importance of Brand Voice and Authenticity

We're big fans of blogging here at HIVE, if you hadn't already noticed. And it's not just because we like to talk and have a lot of things to share with the world (though of course that has something to do with it). We also feel strongly that...

3 Simple Content Marketing Ideas Using Assets You Already Have

As you’re probably aware, we love content here at HIVE. We love creating it, we love reading it, we love sharing it but most of all, we love what it can do to help your customers find you and develop those qualified leads.

And there are so many...

Inbound vs Outbound Marketing

You may have heard the terms inbound and outbound in reference to your marketing strategy, but what exactly do those terms mean? And what is the difference between the two? And which should you be using? Let us break it down for you. 

How and Why You Should Be Marketing to Generation X

Known as the Forgotten Generation, the Connected Generation and the MTV Generation, Generation X is often overlooked in our marketing efforts as we strive to capture desirable Millennials and Generation Z. But overlooking these people is a huge...