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If you've been using AI for more than five minutes, you've probably heard the term "prompt engineering." It's the art of crafting the perfect question or instruction to get better AI outputs. And sure, it matters.
But here's what most people miss:...
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AI Engine Optimization (AEO) helps your content show up in AI-generated answers.It’s the process of making content clear, structured, and human enough for large language models (LLMs) — like ChatGPT, Gemini, or...
If you've been keeping up with HubSpot's evolution, you've probably heard the buzz around Breeze. But what exactly is Breeze Intelligence, and why should it matter to your business? Let's cut through the noise and explore how HubSpot's AI-powered...
Now more than ever before, artificial intelligence (AI) is transforming the way businesses operate, including how they approach content creation. The question isn't whether AI has a place in content creation; rather, it's about how we can use AI to...
Unveiled at INBOUND24, HubSpot's new AI suite, Breeze, has generated plenty of buzz—and plenty of questions. With three powerful components—Breeze Intelligence, Breeze Agents, and Breeze Copilot—this suite aims to streamline customer engagement,...
Lately, I’ve been hearing a growing concern from clients: “Is content even relevant anymore? Everyone’s using AI like ChatGPT for research, so doesn’t that make Google – and by extension, SEO – obsolete?”It’s a great question and speaks to the...
HubSpot has again revolutionized the inbound marketing industry with the strategic incorporation of AI tools into its platform, setting a new standard for automation and efficiency. By integrating AI across its various hubs, HubSpot enables...
Author David De Cremer and Chess Grandmaster Garry Kasparov answered the following question in a Harvard Business Review article: Will smart machines replace human workers? Their answer was, "Probably not. People and AI both bring different...
I stumbled upon a YouTube video claiming that writing a blog post using AI in just 10 minutes was achievable. Being a digital marketer and content writer myself, this intrigued me. However, after watching the video, I was far from impressed. The...
