As my friend and colleague at HubSpot, Jacob Carlson (@jacobin617), would say, "Building a website and treating that as your marketing strategy is similar to a putting up a billboard in the desert." Building a website alone is NOT a marketing...
DIGITAL STRATEGY BLOG
Whether you're new to email marketing or just looking for the latest tips on best practices, you've come to the right place! While other channels such as social media and text message marketing have entered the market as new and exciting ways to...
Lead generation is critical for any business, and conversion rates are one of the top key performance indicators (KPIs) evaluated for marketing and sales group performance. For software as a service (SaaS) and software companies though, it's often...
Inbound content creation is a foundational piece of a company’s digital marketing success. Gone are the days when magazines, newspapers, salespeople, and even TV advertising were the biggest influencers on consumer behavior. Thanks to the power of...
We talk a lot about the best practices for inbound marketing here at HIVE and all the various components that go into crafting strategic, effective campaigns. Website-centric marketing strategy is a quickly-evolving industry and one that can be...
The best marketing campaigns all have one thing in common — they do much more than just promote a brand, product, or service. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place...
It’s official, we live in the world of computer intelligence. We’re not suggesting that Skynet is taking over, and terminators are out to get us. The truth however, is more similar to that of a Matrix storyline. Just like the Matrix movie series,...
The Software as a Service (SaaS) industry is innovative and competitive. Which makes the process of promoting software unique, even if the marketing methodologies and tools are similar to ones used for traditional marketing. A big difference between...
HubSpot Academy has a wealth of information. Whether you would like to be in HubSpot every day using their business software platforms or if you're using their knowledge base to expand your marketing expertise, HubSpot's tools and useful marketing...
Every business and brand across the world utilizes some form of marketing to promote their company, products, and services. And the marketers promoting that business are continually looking for effective ways to catch someone’s attention.