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Digital Strategy Blog

Account-Based Marketing: The Secrets of Killer ABM Reporting
Featured Post

Core Components of an Effective Inbound Marketing Campaign

Remember the days of obnoxious cold calls and spam emails shoved in your face? Those interruptive "BUY! BUY! BUY!" tactics did nothing but alienate potential customers. Thankfully, a smarter, customer-centric approach to marketing has emerged - one...

Core Components of an Effective Inbound Marketing Campaign

Inbound Marketing vs Other Strategies: A Cost Comparison

For any business, the challenge of effectively allocating marketing budgets is critical. With various strategies like inbound marketing, account-based marketing (ABM), traditional advertising, and digital advertising options available to you,...

Inbound Marketing vs Other Strategies: A Cost Comparison

The Roles of Inbound Marketing vs. Digital Marketing

Understanding the nuances between different strategies is crucial for businesses aiming to thrive in the digital age. Two terms frequently discussed in marketing circles are "inbound marketing" and "digital marketing." While they may seem similar,...

INBOUND23: The Future of Marketing Unveiled - HubSpot AI

HubSpot's annual bonanza, INBOUND 2023, was abuzz with groundbreaking advancements in the realm of Artificial Intelligence. We already knew HubSpot was going to announce some new AI-powered features, but we didn’t know the announcements would be so...

Digital Marketing, Inbound Marketing & ABM: What's the difference?

In today's digital age, marketing strategies have evolved significantly to adapt to changing consumer behavior and the dynamic online landscape. As businesses strive to reach their target audiences effectively, three key marketing approaches have...

The Principles of Inbound Marketing

Inbound marketing is a customer-centric strategy that sets itself apart from traditional outbound marketing by attracting potential customers to your business through valuable content and experiences that meet their needs and interests. Unlike ...

Understanding the Cost of Inbound Marketing and Your ROI

Inbound marketing is a powerful approach to marketing that focuses on attraction rather than promotion. By creating content that addresses the needs and interests of your target audience, you can attract and engage potential customers, build...

5 Essential Marketing Metrics to Track in 2023

Marketing is a crucial part of any business, and it's essential to have a strategy that is measurable and effective. In today's digital age, businesses have access to a wealth of data that can help them make informed decisions about their marketing...

How HubSpot’s Custom Lifecycle Stages Improve the Sales Process

As a business owner or marketer, you likely already know how important it is to keep track of your customer journey and sales process. After all, understanding where your customers are in their buying journey can help you make informed decisions...

3 Problems You Can Solve with Inbound Marketing

Inbound marketing can be a game changer for any type of business. Effective inbound marketing aligns your sales and marketing teams — leading to reliable lead generation. More and more businesses are relying on inbound strategies to solve common...

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