Data is only useful if it's accurate. And one of the biggest mistakes that we see companies make with their reporting is that they don't exclude internal IP (internet protocol) addresses from their reporting. This means that whenever someone from...
If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes...
When we first started utilizing HubSpot and became a HubSpot Partner Agency in 2015, HubSpot looked a lot different. The platform itself looked and functioned differently, there was no Sales Hub or Service Hub, and the HubSpot CMS was known as the...
Making a software decision as a business is a big process. There’s a lot to consider and research as you determine what company and services will best meet the needs of your business. Most organizations are looking for a tool and team that can...
The holiday season is finally upon us. After the 853 months so far in 2020 (or maybe it just feels like that many), we're finally in the last month of the weirdest year on record. The good news is, it's also the happiest month of the year!
I don't...
HubSpot is one of the world’s leading marketing automation platforms, and they have also added on sales, service, and CMS website platform options in the last few years. While they realize that they will never be an all-in-one platform (mostly...
If you have looked at the HubSpot app marketplace recently, you’ve probably noticed the expanded number of native integrations available and that it keeps growing by the day. HubSpot never sought out to be the all-in-one platform (regardless of how...
For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.
Several years...
When we think about a content management system (CMS), we typically think of the biggest player out there - WordPress. And when we think about WordPress, we think about "free", right? So why in the heck would you spend $360/month for HubSpot CMS...
While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales...
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