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I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

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Digital Strategy Blog

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How to Create a Better HubSpot Lead Scoring Program

While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales...

Our Journey to Becoming a Platinum HubSpot Solutions Partner

As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only...

HubSpot for Startups: Ready, Set, GROW

Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running. 

However, growing a business has never been more difficult. There are new businesses popping up every...

How Johnny’s Backyard Saw a 13.73X ROI & Growth During COVID-19

See how this inbound marketing investment created a 13.73x return on investment for Johnny's Backyard, and helped them increase sales during a period of market volatility.

HubSpot Academy and the Fundamentals of Inbound Marketing

HubSpot Academy offers a wealth of information covering all aspects of running a business, from a broad overview of inbound to detailed lessons on data privacy. While I have yet to encounter a HubSpot Academy course that hasn’t taught me at least...

HubSpot Onboarding: 7 Tips to Get Started

We've been there. You signed up for HubSpot, you've been shown all the cool things that it can do and how powerful it can be. You are excited to get started. 

Then you actually get into the tool and realize that you have no idea how to use it.

It...

An Intro to Inbound with HubSpot Academy

As a new member of the HIVE, part of my onboarding process has been earning relevant certifications from HubSpot Academy. I’m a new copywriter on the team, and while I’ve been working in marketing for the last five years, I’m new to HubSpot. Let the...

Why We Moved to the HubSpot CMS

Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are...

HubSpot CMS vs WordPress

Whether you operate a small independent business or you run a massive company with hundreds of employees, you need a CMS that helps you achieve growth without any software headaches or holdups. There are many CMS platforms available, but two of the...

How to Define Your Lifecycle Stages in HubSpot

If you rely on HubSpot for marketing automation or customer relationship management, lifecycle stages are an essential component of the platform. The problem is that they can be really confusing to understand since the concept of each stage is open...

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