Skip to content
MLAH Top Nav-1Marketing Grader Top Nav-1Supered Buzzy Top Nav-1

 

Supered-Buzzy-2025-Main
UPCOMING WEBINAR Unlocking the Future of Sales Enablement with Supered⚡️ & HIVE Strategy
x
Buzzy-chat
Ask AI Buzzy
close chat
fullscreen chat
Buzzy-chat

Buzzy AI Assistant

Human Chat
Buzzy-chat

I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

Today
- AI: Hi there! I'm Buzzy!
- AI: How can I help you today?
Buzzy-chat
buzzin for answers
How would you like to interact with Buzzy?
Speak
Text
microphone ai
Speaking to Buzzy Sending message Buzzy is responding
** Buzzy might make mistakes occasionally. It's always a good idea to double-check important information with HIVE.
close chat
Let Buzzy ...
How to Use HubSpot: Filter Out Bot Activity for Clean Reporting

How to Use HubSpot: Filter Out Bot Activity for Clean Reporting


Dustin Brackett
January 20, 2021

Trying to decide which CMS is right for your website?

View CMS Comparison
Read Time:
Don't have time? Download Now as a PDF

If you sell to or market to Fortune 500 and larger companies, you may be seeing that when you send a marketing email to multiple contacts within a company all of them are being opened at the same time or even clicked at the same time. Oftentimes this can mean that security bots are causing false opens and clicks before the email is even delivered to its intended contact. If you want to have clean data and accurate reporting on your email marketing campaigns, you need to filter out those bot activities. Here is how you can do just that in HubSpot.

We are starting a new series of blog posts in order to help our readers get the most out of their HubSpot portals with tips and tricks on how to use HubSpot to its potential. Some features and tools can be hidden or hard to find. We're uncovering those tools in our How to Use HubSpot series. Follow along and catch all of our HubSpot tips here.

For this tip, first we need to understand the issue. Most businesses are not selling to the Facebooks, Googles, Apples, and IBMs of the world. But those that are have likely struggled with reporting on email campaigns. If you are sending marketing emails to these mammoth companies, you likely are experiencing trouble reporting on those email campaigns because cyber security bots are used to open, click, and scan your marketing emails before they are ever delivered to the intended recipient. In this case, many times you will see high open rates and click rates because it is counting bot activities. 

In order to have accurate reporting, you need to turn on bot filtering within your HubSpot portal. Here's how to do that:

  • In your HubSpot account, click the settings icon in the main navigation bar (top right).
  • In the left sidebar menu, navigate to Tracking & Analytics > Tracking Code.
  • Click the Advanced Tracking tab.
  • Scroll down to the bottom of the page and click to toggle the Bot filtering switch on to filter all activity from known internet bots.

  • In the bottom left, click Save.

 

By doing this, you'll be on your way to better analytics and far more accurate reporting on your marketing email campaigns.

Check back regularly to find other tips on how to use HubSpot! 

Not sure if you're getting all you can out of your HubSpot portal and investment? Our HubSpot Audit will dive into every tool within the platform, evaluate usage, and make recommendations on how HubSpot can work harder for your business. Learn more about our HubSpot Audit below!New call-to-action

Latest Blog Posts

What’s Holding Back B2B Healthcare Marketing (And How to Fix It)
Apr 22, 2025

What’s Holding Back B2B Healthcare Marketing (And How to Fix It)

Jill Schneider
Marketing, healthcare

If you're in B2B healthcare marketing, you already know—it’s no walk in the park. Between strict compliance rules, complex buyer journeys, and rising ad costs, getting your message in front of the right decision-makers is a full-time job. And...

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI
Apr 16, 2025

5 Case Studies on B2B SaaS Marketing That Delivered Real ROI

Desiree Landa
Case Study, SaaS Marketing

Want to 6x your web traffic? Increase conversions by 85%? Generate hundreds of inbound demos?These companies did it—and they didn’t get there with cookie-cutter tactics or guesswork. They partnered with a team that knows SaaS, understands the...

The Origin Story of Supered Buzzy
Apr 9, 2025

The Origin Story of Supered Buzzy

Dustin Brackett
HubSpot

Every superhero has an origin story. Some are bitten by radioactive spiders. Others fall from distant galaxies or are forged in the fires of adversity. And then there’s Buzzy — the curious, clever, and relentless little bee who transformed from a...

HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon