Skip to content
How to SEO Optimize Your Blog Post with HubSpot

How to SEO Optimize Your Blog Post with HubSpot


Amber Klein
December 25, 2016

Trying to decide which CMS is right for your website?

View CMS Comparison
Read Time:
Don't have time? Download Now as a PDF

As a marketer, you're probably already aware of how important it is to write your blogs with SEO in mind. I've spent time explaining how to choose a keyword, where to place that keyword in your blog, and how to make sure that you are doing everything necessary for Google (and other search engines...which exist...kind of) to know how to return your blog in its search results and help people find your business. But all of these steps can feel incredibly overwhelming! There's so much to remember and make sure you're doing correctly! How can you possibly be expected to get it right every time?

Enter the HubSpot SEO optimizer tool! Yes, I know I've been drilling into my love for HubSpot tools a lot lately, and this post is no exception. But I promise it's worth it. Because the tools that allow you to prioritize optimizing your blog post with HubSpot are incredible.

So let's talk about how HubSpot helps you to make sure your blog is optimized. It's an incredibly simple process. All you have to do is go into the software and start typing your blog. Once you've finished typing your blog, just click on the optimize icon in the toolbar on the left-hand side, and HubSpot provides you with a list of things you need to do in order to optimize your blog post! Let's take a look at an example:

HubSpot SEO Optimizer

You'll notice that in this particular blog post, the list of SEO items on the left-hand side has all green bullets next to it. That's because this post has been fully optimized for SEO and is ready to be posted. (Ok...this one is technically already posted, but it seemed like a good example anyway.) So not only does the HubSpot SEO optimizer give you a list of items that need to be addressed, it is actually smart enough to determine if that item has been completed and is ready for search engines to use.

HubSpot really takes all the difficulty out of ensuring that your content is search engine optimized and that visitors will be able to find you when they're searching your targeted keywords.

EXPERT TIP: In addition to using this tool on your blog posts, you can also use it on landing pages and website pages to make sure you're as SEO friendly as possible!


Looking for some other tips to make sure you're fully optimizing your blog posts? Check out our downloadable blog checklist today and get to writing.

New call-to-action

Latest Blog Posts

How to Fix Dirty CRM Data Without Starting Over
Mar 25, 2026

How to Fix Dirty CRM Data Without Starting Over

Desiree Landa
Data Management, HubSpot Data Hub, HubSpot AI

I'm currently enrolled in HubSpot's AI Bootcamp and the number one lesson that keeps coming up is simple: In order for AI tools to work you have to clean up your dirty data. Dirty data in means dirty data out. AI is powerful. AI is fast. AI cannot...

Mar 18, 2026

Why We’re Starting to Build HubSpot Websites with React (and Why It Matters for Growth Teams)

Mallory Fetchu
Attracting Website Traffic, Development, CMS Hub

For a long time, building a website in HubSpot meant working within a fairly traditional CMS model. You could absolutely build strong, high-converting sites, but there were real limitations once companies started scaling.

How to Build a Full-Funnel RevOps Strategy in HubSpot
Mar 9, 2026

How to Build a Full-Funnel RevOps Strategy in HubSpot

Dustin Brackett
HubSpot, RevOps

For many organizations, HubSpot begins as a marketing platform.

A company adopts it to send newsletters, capture leads from forms, or automate follow-up emails. Over time, sales starts using the CRM. Customer success may adopt the service tools....