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In the era of the internet, where countless websites compete for attention, SEO is your secret weapon for standing out in the crowd. It's the backstage magic that transforms your website from a wallflower into the belle of the ball, attracting both...
A website makeover is more than just a cosmetic change—it's a strategic move to stay ahead of the competition and meet the evolving needs of users. The following strategies will help you achieve a successful website makeover, with a focus on...
This blog post was originally published on February 8, 2023, and was updated on August 15, 2024.
If you've been following this blog for a while, you already know why you shouldn't ever stop performing SEO. People use search engines to find...
If you've read any of my blog posts, you know I love HubSpot. There are so many great tools that are like a shortcut for those who are not well versed in the intricacies of each digital marketing facet, don't have the funds to hire a specialist in...
Maybe you've been working an SEO campaign and haven't been seeing the results you were hoping for, so you're considering packing it in and focusing your marketing efforts elsewhere. Or maybe you used SEO best practices to create a campaign that was...
Website SEO is not a "set it and forget it" marketing initiative. It's a tactic that you can and should always be analyzing and optimizing. There are several off-page SEO initiatives that you can implement to enhance your overall strategy, but let's...
Voice search is any spoken question people have asked their phones or smart speakers. If you've ever asked Alexa what the weather forecast is today or asked Siri for directions, you've made a voice search. It's changing how people find information...
WebCrawler. Lycos. Excite. Dogpile. Altavista. If these names don't ring the bell, I am pretty sure the next ones will. I am confident to say many of you have heard of Google, Yahoo, DuckDuckGO, and Bing. In fact, you have most likely used one of...
I want to preface this article by stating that the number one reason for writing a blog article shouldn't be to rank for keywords. Yes, I said that. Let me explain. A blog article is an essential, multi-functional part of any good inbound marketing...
Do you have a healthy website that is fully optimized to pull in organic and direct traffic online? How do you know? The purpose of a website SEO audit is to determine which areas of your website are performing well and where additional...
