Content writing is a tough but rewarding job. Each year, it seems like there's more pressure to churn out even more content. And our audiences seem to consume it just as fast as we can get it out there for them.
HubSpot recently made an update that has been on every HubSpotters wishlist for quite some time, and I could not be happier about it. They gave us the ability to add custom modules to blog posts. This is a huge change in the way HubSpot functions,...
The key to effective content marketing is creating valuable, useful, and engaging content that your audience wants to read. But one of the biggest challenges is choosing how to format your content in a way that will be the most effective. There are...
In short, yes! Inbound marketing can be effective for any type of business – leveraging valuable content and experiences to attract customers. Unlike outbound marketing which interrupts an audience with content they don't always want, inbound...
![How to Create a Content Strategy for 2023 [Step-By-Step Guide]](https://blog.hivestrategy.com/hubfs/How%20to%20Create%20a%20Content%20Strategy%20for%202023%20%5BStep-By-Step%20Guide%5D.png)
Priorities. We create them with the best of intentions, then unintentionally ignore them. What do you quickly push to the bottom of your list? Here's an analogy about priorities.
My dad always tells me, "You shouldn't drive on the bottom half of...
We've always heard that a picture is worth a thousand words. And it is. However, in the world of inbound marketing, copy is king. Compelling copy is a marketer's bread and butter. Imagine these two scenarios:
As we've talked about in the past, blogging is an incredibly important digital marketing tactic. According to research from our partners at HubSpot, companies who blog regularly generate nearly 2.5x more leads than companies who do not blog.
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When you add fresh content to your website with blog posts, search engines really take notice. But do you know how to maximize that 'SEO juice"? Yes, I totally made up a term by expanding the slang term link juice to cover ALL aspects of search...
Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your...
If you've kept up with our blog, social media posts, or happened to bump into anyone from HIVE on the street, then you know that we're pretty passionate about the importance of blogging. Ok, we may be a bit obsessed. But, it's for good reason. We've...
