Skip to content
MLAH Top Nav-1Marketing Grader Top Nav-1Supered Buzzy Top Nav-1

 

Supered-Buzzy-2025-Main
BUZZY GOT SUPERED POWERS! Learn more about our partnership with Supered⚡️
x
Buzzy-chat
Ask AI Buzzy
close chat
fullscreen chat
Buzzy-chat

Buzzy AI Assistant

Human Chat
Buzzy-chat

I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

Today
- AI: Hi there! I'm Buzzy!
- AI: How can I help you today?
Buzzy-chat
buzzin for answers
How would you like to interact with Buzzy?
Speak
Text
microphone ai
Speaking to Buzzy Sending message Buzzy is responding
** Buzzy might make mistakes occasionally. It's always a good idea to double-check important information with HIVE.
close chat
Let Buzzy ...

How We Increased Website Traffic 147% with Three Emails


Amber Klein
December 23, 2016

Trying to decide which CMS is right for your website?

View CMS Comparison
Read Time:
Don't have time? Download Now as a PDF

HIVE Digital Strategy has been a HubSpot partner agency for a little over a year and is currently working with various clients who use the HubSpot software. We've talked a little generically thus far about some of our favorite aspects of the HubSpot software but in this post, I wanted to dig a little deeper into some specific results we were able to accomplish with one of our clients who is using the software.

This client is in a B2B industry and is looking to significantly increase her business and overall revenue this year. This company is primarily using inbound marketing for this and relies heavily on educational blogs and high value content offers. We've been working with this client since about February and had been seeing consistently high conversion rates on all landing pages but, the main problem we were seeing is that we were not getting a ton of traffic to her site. We were concentrating heavily on SEO in our blogging efforts but weren't seeing a ton of organic traffic. So we knew we needed to try something different in order to get some traction and see some increased website traffic.

We decided that we would take her current database and start sending a monthly blog update email outlining the blogs we'd posted that month. As soon as we sent that first email, we knew we were on to something. Now, don't get me wrong, traffic didn't skyrocket but there was a significant uptick after one email. And this was all before we'd even had this client's entire current database!

From that point, we knew that concentrating more heavily on email was going to be crucial for us to help reach this clients' goals. Once we were able to get their entire client (and past client) database, we sent out a email blast to the entire database announcing her new website, followed up about a week later with an email promoting a new ebook and then send the monthly blog update email for that month. At the end of that month, we checked our analytics and found that website visits had increased 146.81%. After just three emails all sent to people the client had in their original database.

You might be wondering where HubSpot factors into this whole thing other than being able to send the emails directly from the software... While that is a great feature, the important thing HubSpot did for us in this situation was to allow us to compare monthly website visits side-by-side to see the huge uptick after emailing and also provided us with reporting showing where the traffic came from (spoiler alert: a TON came from email) and the ability to see how each email performed. And we are able to review all of this information in one place! We don't have to pull reports from various sources and try to decipher how they relate to each other. HubSpot does that for us!

Latest Blog Posts

From First Click to Closed Deal: A Lead Nurture Framework for RevOps
Jul 21, 2025

From First Click to Closed Deal: A Lead Nurture Framework for RevOps

Mallory Fetchu
Inbound Marketing, Lead Nurturing, RevOps

If your inbound leads are stalling or going dark, you likely don’t have a marketing problem. You have a handoff problem.Inbound marketing attracts attention and sparks interest, but that momentum gets lost when there’s no RevOps strategy in place to...

5 Lead Management Strategies That Power Your Inbound and RevOps Goals
Jul 21, 2025

5 Lead Management Strategies That Power Your Inbound and RevOps Goals

Desiree Landa
Lead Generation, Lead Nurturing, RevOps

Inbound marketing doesn’t work in a vacuum. And neither does lead management. If your marketing team is generating leads but they aren’t converting into pipeline, revenue, or reliable reporting, the issue likely isn’t your traffic. It’s the...

Salesforce to HubSpot Migration Success Story Mission Driven Finance
Jul 21, 2025

Salesforce to HubSpot Migration Success Story: Mission Driven Finance

Jill Schneider
HubSpot, Salesforce

The Client

Mission Driven Finance® is a private impact asset management firm based in San Diego, California, founded in 2016 by David Lynn and Lauren Grattan. As a Certified B Corporation, Mission Driven Finance® is committed to building a financial...

HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon