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I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

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Digital Strategy Blog

Mastering Follow-Up Emails: Tips for Post-INBOUND Success
Featured Post

Why You Should Add Public Relations to Your Digital Mix

I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not. 

Inbound marketing and public relations are birds of a feather (and yes they...

Your Guide to Digital Agency Terminology

Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?" 

Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...

Selling Salt to a Slug is a Bad Strategy - Enter Buyer Personas

If you're in sales, you've likely had a slow period before. A tough month, a brutal quarter, or just an absolutely abysmal year. When I reflect back on my own personal career in sales, I've hit multiple slow times, where I feel like I'm grinding,...

Understanding Value Based Pricing & the HIVE Point System

When you think about working with a marketing agency, you're probably expecting to pay them on an hourly or project basis. It's been that way for decades. Why change something that has been working for so long?

Well, has it really been working or is...

My 5 Biggest Takeaways After Transitioning into Inbound Marketing

Extremely grateful. That's how I feel every time I think about my transition into the world of inbound marketing. It’s been a long journey, from getting my bachelor’s degree in marketing to applying that knowledge to what was then my college jobs...

How to Use HubSpot Like A Pro - 6 Advanced Hacks

HubSpot is one of the best tools in any marketing or sales team's arsenal, but a tool is really only as good as the person using it. Our CAM (Channel Account Manager) at HubSpot, Jacob (@jacobin617), loves to use the analogy of a helicopter. It goes...

Embrace Your Face - How To Stand Out In Sales By Using Video Email

Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world? That's because people like to see other people, they like to see engagement, body language...

The Ins and Outs of Inbound Marketing

Inbound marketing - you've heard a lot of buzz about it, but you may not be quite sure what inbound marketing means for your business. How are you supposed to tackle the inbound marketing challenge? What types of content do you really need for your...

The Power of Consistency in Your Marketing Efforts

Today's digital marketing channels are wider than ever. You have the opportunity to reach a wide range of potential customers in a variety of different ways. Your customers are connected. They can find you on social media, check out your emails, and...

Lessons Learned 5 Years After Starting My Marketing Agency

I can't believe it. As of today it has been five years since I started my marketing agency. FIVE YEARS! How did that happen?

It's been one heck of a ride full of ups and downs, great clients and not-so-great ones, and plenty of fantastic decisions...

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