Digital Strategy Blog

Now that we've covered what public relations is and that is can help your business, let's dig a little deeper on HOW it helps and what that means for your bottom line. 

Just a quick overview for those of you who may have missed the last PR blog post:

Social media is a great resource for all businesses because it allows them to not only get their messaging directly in front of their target market, but they're also able to engage with prospects and get immediate feedback. However, in today's...

Having a great website is essential if you want to be competitive in today's digital business landscape. For this reason, it's important that you audit your website periodically (ideally four times per year, depending on the size of your website) to...

I know what you are thinking -- public relations, really? Isn't that an old school tactic that is only used for damage control these days? No, my friend, no it is not. 

Inbound marketing and public relations are birds of a feather (and yes they...

Whether you are familiar with digital marketing or not, there seem to always be some terms that pop-up that make you go, "huh?" 

Whether you are familiar with inbound marketing or not, there seem to always be some terms that pop-up that make you go,...

If you're in sales, you've likely had a slow period before. A tough month, a brutal quarter, or just an absolutely abysmal year. When I reflect back on my own personal career in sales, I've hit multiple slow times, where I feel like I'm grinding,...

When you think about working with a marketing agency, you're probably expecting to pay them on an hourly or project basis. It's been that way for decades. Why change something that has been working for so long?

Well, has it really been working or is...

Extremely grateful. That's how I feel every time I think about my transition into the world of inbound marketing. It’s been a long journey, from getting my bachelor’s degree in marketing to applying that knowledge to what was then my college jobs...

HubSpot is one of the best tools in any marketing or sales team's arsenal, but a tool is really only as good as the person using it. Our CAM (Channel Account Manager) at HubSpot, Jacob (@jacobin617), loves to use the analogy of a helicopter. It goes...

Have you noticed that old school conference calls seem to be a thing of the past, and the video conferences have completely revolutionized the business world? That's because people like to see other people, they like to see engagement, body language...