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Digital Strategy Blog

Understanding and Proving Marketing ROI
Featured Post

Jill Schneider

Jill Schneider
Jill Schneider, Content Manager and HubSpot Specialist at HIVE Strategy. She holds a degree in Professional and Technical writing and a minor in Creative Writing and has a high level of HubSpot experience.

Recent Posts

How Consistency Can Improve Your Google Rankings

An online presence for your business has never been more important. It can’t be an afterthought or something you just throw together and hope for the best. Your online presence gives you increased visibility and access to a larger audience. It’s...

The Secret to Managing Your Data Quality in HubSpot

Dirty data in any form can have a detrimental effect on not only the marketing efforts of a business but the growth of a business. Think of your CRM as the vehicle that drives the business forward, and data is the engine that fuels your growth. With...

[Updated] 4 Content Marketing Essentials Every Business Needs

This blog post was originally published on March 10, 2023, and was updated on August 7, 2024.

The key to effective content marketing is creating valuable, useful, and engaging content that your audience wants to read. However, one of the biggest...

4 Content Marketing Essentials Every Business Needs | HIVE Strategy
8:43

Not Getting A HubSpot Audit is the #1 Mistake Users Make

What if someone told you that you could do more with your HubSpot portal? That you could increase your ROI. Would you nod, then thank them and be on your way because you feel like you are already getting the most out of it? That’s a BIG MISTAKE!...

4 Myths About SEO You Should Drop Immediately!

This blog post was originally published on February 8, 2023, and was updated on August 15, 2024.

If you've been following this blog for a while, you already know why you shouldn't ever stop performing SEO. People use search engines to find...

4 Myths About SEO You Should Drop Immediately | HIVE Strategy
16:27

HubSpot Pricing Guide: Tier Comparison [Updated]

HubSpot continues to grow in popularity due to its intuitive and easy-to-use software. Earlier this year, HubSpot announced an impressive milestone in the company’s 15-year history. They have exceeded 100,000 paying customers and reached $1 billion...

Content Audit: Why It's Important for Your 2023 Marketing Strategy

Content is the backbone of any successful inbound marketing strategy. You have been writing blog articles and creating other content like a well-oiled machine all year. It feels like your content inventory is growing almost faster than you can keep...

How the HubSpot Admin Role Adds Value to Your Team

The HubSpot ecosystem is continually evolving and growing with new features and functions to streamline the inbound marketing process. How do you keep up? A quiet change has been happening over the last couple of years. We are moving from a culture...

How to Create a Content Strategy for 2023 [Step-By-Step Guide]

Priorities. We create them with the best of intentions, then unintentionally ignore them. What do you quickly push to the bottom of your list? Here's an analogy about priorities. 

My dad always tells me, "You shouldn't drive on the bottom half of...

INBOUND 2022 Recap: Takeaways, Insights, and a Ton of Inspiration

There was a lot of buzz leading up to this year's INBOUND Marketing Conference in Boston, put on by HubSpot. After being virtual for two years, INBOUND 2022 was in person again! The HIVE team was pumped for a week packed with influential speakers...

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