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The Secret to Managing Your Data Quality in HubSpot

The Secret to Managing Your Data Quality in HubSpot

Jill Schneider
April 28, 2023

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Dirty data in any form can have a detrimental effect on not only the marketing efforts of a business but the growth of a business. Think of your CRM as the vehicle that drives the business forward, and data is the engine that fuels your growth. With data being such an important factor, its imperative that do your best to keep it clean. Luckily, HubSpot has you covered. In this article, we'll give you the secret to managing data quality in HubSpot.


Dirty data can cost you revenue in several different ways including lost productivity, internal and external failed communication, lack of credibility, and misinformed decisions. 

Dirty data lacks credibility.
Dirty data wastes resources.
Dirty data is costly.
Dirty data creates legal problems.

With all that being said, dirty data is also inevitable. It's not always caused by human error or lack of standardization but can also be due to technical issues out of your control. 


Lets look a few common types of dirty data:

Duplicate - contacts with multiple records. Jim Doe, J Doe, James Doe, Jimmy Doe.
Incomplete - the contact record has vital missing information like a first or last name.
Inaccurate - the contact record has typos or an incorrect phone number.
Outdated - data that is no longer relevant, like an email address or phone number.


Maintaining the quality of your data doesn't have to be overwhelming. The secret to managing data quality in HubSpot is HubSpot's Operations Hub - your personal automated data clean-up and maintenance crew all in one. Here's how:

Automated Data Cleanup: Ops Hub enables you to set up rules and workflows to automatically clean up data. For example, you can create a rule to remove duplicate contacts or companies from your database automatically.

Data Quality Monitoring: Ops Hub provides tools to monitor the quality of your data, such as identifying incomplete or inaccurate records. This helps you maintain data hygiene by ensuring that your database is accurate and up-to-date.

Custom Data Fields: Ops Hub lets you create custom data fields specific to your business needs that will capture important data points that aren't available in the standard fields.

Data Enrichment: Ops Hub allows you to enrich your data with additional information, such as social media profiles or company information. By having more complete data, you can ensure that your database is accurate and up-to-date.


Do you want to streamline and automate your operational processes? Improve data quality? Gain better insights into your business's operations? If you answered yes to any of these questions, you need Operations Hub.

Download the Operations Hub Buyers Guide for more information on the power of HubSpot's Operations Hub. 

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