Digital Strategy Blog

Everyone likes getting something for free and now is the time to give it to them. Like we've talked about in many of our blog posts including How to Use Calls-to-Action in Your Lead Nurturing Campaign, 8 Ideas to Generate More Leads Online Today,...

Pay-per-click advertising is one of the most effective forms of advertising in the world today and businesses from brand new startups and mom-and-pop shops all the way up to Fortune 100 businesses rely on pay-per-click to drive revenue and grow...

If you have looked at the HubSpot app marketplace recently, you’ve probably noticed the expanded number of native integrations available and that it keeps growing by the day. HubSpot never sought out to be the all-in-one platform (regardless of how...

For a marketing agency, there are plenty of software tools that you can hitch your wagon to. And those software tools can be in all kinds of segments - marketing automation, sales tools, chat, email, website hosting, productivity, etc.

Several years...

When we think about a content management system (CMS), we typically think of the biggest player out there - WordPress. And when we think about WordPress, we think about "free", right? So why in the heck would you spend $360/month for HubSpot CMS...

While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales...

As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only...

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more...

Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running. 

However, growing a business has never been more difficult. There are new businesses popping up every...

We've been there. You signed up for HubSpot, you've been shown all the cool things that it can do and how powerful it can be. You are excited to get started. 

Then you actually get into the tool and realize that you have no idea how to use it.

It...