Digital Strategy Blog

While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales...

As we celebrated HIVE's six year anniversary at the end of January, we started to reflect back on what has changed and the wild ride that we've been on over the last six years. From starting as Bee Social (our original name) to becoming one of only...

As we look forward to a new academic year, we are all beginning to think about all that the next year could bring. For schools and education organizations, that means improved student recruitment through more effective education marketing. With more...

Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running. 

However, growing a business has never been more difficult. There are new businesses popping up every...

We've been there. You signed up for HubSpot, you've been shown all the cool things that it can do and how powerful it can be. You are excited to get started. 

Then you actually get into the tool and realize that you have no idea how to use it.

It...

Since I started our business in 2014, we have been on team WordPress. Just like many other businesses and agencies out there, we gravitated towards WordPress because it's so well known, fairly easy to use, super customizable, and there are...

No matter the type of business you run, inbound marketing is likely among the most important components of your long-term success. The goal of this type of marketing is to attract new customers by creating content and experiences that are tailored...

These are trying times and most, if not all, industries are being impacted in some way. The world is frightened, cautious, and clinging to their toilet paper like it's gold.

In all seriousness, there are a lot of things that businesses have to...