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HubSpot for Startups: Ready, Set, GROW

HubSpot for Startups: Ready, Set, GROW

Dustin Brackett
June 30, 2020

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Starting a business has never been easier. File a quick form with the state, register a domain, file with the IRS and you're off and running. 

However, growing a business has never been more difficult. There are new businesses popping up every second and that means competition is greater than ever. In fact, approximately 627,000 new businesses open each year!

While growth and scale are hard to accomplish, they're not impossible. The difference between the startups that grow and those that die off is no longer just based on a better product or service. That's simply not enough in today's competitive landscape. Having a great product or the best service is simply par for the course now. It's just your entry into the game. Simply put, it's expected. Your products and services are expected to be the best. But even having the best products or services doesn't mean you'll grow or succeed.

In order to grow, reach your goals, and become the company that you dream of being, you have to have the people, processes, and tools to do so. 

In this post we're going to address the tools side. So, does your startup have the tools necessary to reach your target buyers, nurture them into customers, and service them after they've purchased? Enter HubSpot for Startups.


Why Does My Startup Need HubSpot?

None of us can grow a business on our own. We need support. That doesn't just mean a great team or a CPA to make sure you're keeping the IRS happy. It also means having the tools to reach your goals. Through HubSpot, you can equip your startup with the marketing, sales, and service tools you need to attract visitors to your website, convert leads, close deals, and service your new customers efficiently and effectively. 

HubSpot tools include everything you need to run your business - yes I said everything. While they don't necessarily do everything, they do have an open API and native integrations with hundreds of softwares. That means that your HubSpot portal can help to keep everything running like clockwork.

Some of our favorite and most impactful HubSpot tools include:

  • Fully customizable CRM
  • Marketing email
  • Social media
  • Blog
  • Account Based Marketing
  • Live Chat
  • Chatbots
  • Facebook Messenger
  • Email templates
  • Email snippets
  • Advertising management
  • Landing pages & thank you pages
  • Calls-to-action
  • Document storage
  • Video storage
  • Forms
  • SEO
  • Deal pipelines
  • Tasks
  • Online meetings calendar (syncs with your Google or Outlook calendars)
  • Sales playbooks
  • Quotes with esign and Stripe payment integrations
  • Customer service tickets
  • Marketing automation
  • Sales automation
  • In-depth reporting
  • And a whole lot more!

Learn About HubSpot

Who is Eligible for HubSpot for Startups?

It may sound like any startup is eligible, but that's not necessarily true. In order to qualify for the HubSpot for Startups program, you have to check a couple boxes. Here are the eligibility requirements:

If you can check both of those boxes, you may be eligible to take advantage of the program! It all starts with an application.

What is the Discount for HubSpot for Startups?

The discount depends on your stage of growth - the earlier you are, the deeper the discount you can get!

For seed-stage startups that have raised under $2 million in funding, you are eligible for up to 90% off any HubSpot software in the first year, 50% off in your second year, and 25% off every additional year ongoing. 

For Series A stage startups that have raised over $2 million including their Series A, you are eligible for up to 50% off any HubSpot software in the first year and 25% off every additional year ongoing.

The discounts are substantial and can really accelerate growth while keeping that vital capital in your pocket.

What is Included in HubSpot for Startups?

HubSpot for Startups includes any HubSpot software at any level. So, for example, if you wanted to do the Enterprise Growth Suite, you can! And you can do it at up to 90% off! That means your starting price for the Enterprise Growth Suite is as low as $560/month!

Only need Professional tools? Maybe the Professional Growth Suite? You can do that and a seed-stage startup could be eligible to receive the Professional Growth Suite for only $170/month.

That doesn't mean that you have to do a Growth Suite though. Maybe you only need Marketing Hub Professional. You can get the normally $800/month marketing tools for as little as $80/month.

Regardless of what you need, you can get anything that HubSpot offers at the above discounted prices.

What if I Don't Qualify?

Like I mentioned above, not every startup is going to qualify here. Maybe you haven't been affiliated with an accelerator, incubator, or venture capital firm. There is still hope!

The HubSpot for Entrepreneurs program can save you money and provide additional resources. HubSpot for Entrepreneurs is available for current or alumni members of a partner program. There are tons of programs and you may be part of one without knowing it! Very popular programs like WeWork, Accenture, Galvanize, Microsoft for Startups, and hundreds more are all eligible programs that can help you qualify. You can check out all the qualifying programs here.

The HubSpot for Entrepreneurs program is available for new HubSpot portals and can get you 30% off any HubSpot Growth Suite in your first year and 15% off every additional year ongoing.

What if I Already Use HubSpot?

Unfortunately the HubSpot for Startups and HubSpot for Entrepreneurs programs are only available to net-new HubSpot portals and it should be noted that if you are accepted into one of these programs and cancel, you will no longer be eligible to come back to that discounted rate.


Are you ready to look into either of the HubSpot for Startups or HubSpot for Entrepreneurs programs? We're here to help! Schedule a chat with one of our HubSpot Specialists and we'll help you navigate each program, decide on what you need, and even work with HubSpot on your application to these programs!

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