Digital Strategy Blog

Dustin Brackett

3 Tough Questions to Ask Before Diving Into Inbound Marketing Services

Like they say, you can't know where you're going without knowing where you've been. Before making the decision to dive (or not to dive) into inbound marketing services, there are questions that any business owner and/or marketing manager MUST ask...

May 31, 2016

5 Reasons Your Content Marketing Strategy Sucks

Remember the good ol' days when just being on social media was a big deal? When just sending out a tweet or a Facebook post could get your business seen by thousands and bring in customers nearly immediately? Yeah...they're gone. Forever. And ever.

May 15, 2016

Writing Blogs: 10 Mistakes To Avoid

So you've finally decided to start blogging. Maybe you've realized that content really is king or maybe you've just read so many of our blog posts about it that you've decided to find out what the fuss is about. ;)

No matter what the reason is,...

May 4, 2016

Online Marketing Services: Why One Tactic Can't Stand Alone

There are many things to like about all kinds of online marketing services. Social media marketing and search engine optimization are all the rage right now, but in order to be successful and show positive ROI, you've got to diversify.

Only focusing...

April 27, 2016

5 Questions You MUST Ask A Content Marketing Agency Before Hiring Them

How much do you really know about your marketing agency? Are you asking the correct questions? Are you making the right choice for your business?

It can be stressful hiring a new content marketing agency without knowing for sure that they're...

April 17, 2016

Small Business Marketing Strategy: Why PPC Can't Be Your Only Plan

Pay per click can be a very effective marketing tactic and it's one that we recommend to nearly all of our clients, but it simply cannot be your whole marketing plan. It can be enticing to think about leap frogging the rest of your competition to...

April 11, 2016

Your Baby is Ugly: 5 Signs it's Time for a Website Makeover

It can be a touchy subject. People don't like to hear that their baby is ugly, but the fact is, there's a good chance yours is. We aren't talking about your child, but sometimes it can feel that way when you approach a needed website makeover.

...

April 1, 2016

Understanding and Proving Marketing ROI

The goal of every marketing campaign is to show a positive ROI (Return On Investment). That's the name of the game. You want to spend a little money to get a lot back. A successful campaign will accomplish this, but what if you don't know if it was...

March 23, 2016

5 Steps to Amazing Blog Titles

A good writer is supposed to be able to grab their reader in a matter of seconds. Well, with your blog title, you've not only got to catch readers' attention, but also the attention of search engines. Your title has to be searchable and be focused...